As all Americans continue to struggle with the sacrifices and heartache caused by the COVID-19 pandemic, it is critical that the public gets clear and accurate information about the disease. NABOB is very proud to announce that AARP has chosen to do an educational ad campaign through NABOB member radio stations to educate the public about the coronavirus and how to stay safe and healthy in these difficult times. In recent days, it has been widely reported that African American communities are being hardest hit by the pandemic. Therefore, AARP’s support of this campaign on our stations is most timely and crucial.
AARP has been a friend and supporter of NABOB for many years. That relationship has continued to develop and grow thanks to the close working relationship between Edna Kane-Williams, Senior Vice President, Multicultural Marketing of AARP, Shani Hosten Vice President, Multicultural Leadership, African American/Black Strategy of AARP, and Sherman Kizart, Managing Director of Kizart Media Partners. The AARP COVID-19 radio campaign features AARP's Chief Executive Officer Jo Ann Jenkins. In the campaign, NABOB member stations will provide their community affairs programming and similar platforms to AARP as value-added for the success of the AARP-COVID-19 campaign.
Shani Hosten commented, “We are excited about the media buy opportunity with African American/Black radio stations across the country and the strategic placement of AARP’s new COVID-19 radio spots featuring our CEO, particularly in the many hard hit multicultural communities.”
Jim Winston, NABOB President added, “As we persevere through these long hard days of dealing with the pandemic, having a partner like AARP join with us in this campaign is very critical. We thank AARP and look forward to getting through this crisis together.”
