March 2019 Newsletter

The results from our January Most Fit Live 2 B Healthy® Community contest have been tallied.  Living Meadows was declared the winning community by increasing their monthly participation by 192+% over their goal! Overall, our participating communities increased class participation by over 17%, welcomed over 251 new class participants and 139 class visitors from outside the community. That’s a lot of visitors walking through the doors of our communities in one month! 

In designing this contest, our goal was to increase participation in our classes. (Those who are familiar with our business model know that this is not to increase our income from classes. For the majority of our classes, we get paid a set amount each month, regardless of participation.) Rather, by increasing participation, we were looking to live up to our promise to help our communities “ Open the Front Door” through our marketing program: To boost awareness of their classes throughout their resident community and the broader outside community.  

As the result of the contest, we now have visitors who attend our Live 2 B Healthy ® classes on a regular basis. They feel comfortable in our community, they enjoy seeing their old friends who are residents and they are here 3 times a week. When they decide to make the move to a senior living community, who do you think is going to be their first choice?

~ Paula of Living Meadows,

2019 Most Fit Live 2 B Healthy® Community

Our Most Fit Live 2 B Healthy® Community contest surpassed our expectations in increasing both resident participation and attracting outside visitors. Paula Humbard, Activity Director for contest winner, Living Meadows, said that she personally took the time to invite residents who had never been to class, “Most of the time, I would hear things like ‘those classes aren’t for me’ or ‘I just can’t jump around like that’. It took some serious convincing to just get those reluctant residents in to visit the class. I told them, ‘just watch from the back row – you don’t have to do anything’. Nine times out of 10, they were waving their arms around with the rest of the class after the first 15 minutes. And they came back the next day!” Paula’s strategy worked, because they had 19 new class participants during the month of January – a serious accomplishment when you consider they are a 50-bed community!

Our participating communities also welcomed over 139 outside visitors into their communities during the month of January. We know that one of the largest barriers faced by the senior housing industry is overcoming peoples’ negative misconceptions about the assisted living experience. Just getting seniors to walk through the doors and experience a bit of the community’s everyday culture through a group fitness classes is a huge accomplishment!  

In conclusion, our Most Healthy Live 2 B Healthy® Community contest yielded many great experiences for both the participating communities and for Live 2 B Healthy®. Watch for more updates and ideas to be shared based upon our experiences in the coming months. For now, we can truly say that our slogan of “ We Open the Front Door and Close the Back Door” has once again been proven. 

For more information on how we Close the Back Doo r , please see our archived October 2018 Newsletter