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JUNE 2018 NEWSLETTER
New Sidewalks, Trees and Pedestrian Improvements for Los Angeles Street



Councilmember Jose Huizer, BID Staff and the Bureau of Street Services celebrated the dedication of the Los Angeles Street Streetscape Project in early May. The $2 million project funded pedestrian improvements for Los Angeles Street from 7th Street to Olympic Boulevard, including 27 new trees with custom cast iron tree grates, approximately 13,000 square feet of new sidewalk, new landscaping and lighting. As part of the beautification project, two ADA-compliant bump outs were installed at the mid-street crosswalks to improve the pedestrian experience.

The project began ten years ago through a partnership between Council District 14, Bureau of Street Services and the LA Fashion District BID. It was funded almost entirely by an MTA Grant, with a $50,000 commitment in matching funds from the BID.

Los Angeles Street has undergone numerous transformations. From manufacturing center to discount corridor and most recently menswear destination, it is once again reinventing itself. The quiet transformation is most evident by the retail and wholesale tenants that have moved into the ground and upper floor spaces in the last couple of years and the residents who now call this street home. Here are some of the latest Los Angeles Street developments.


City Council Passes $9.9 Billion Budget; Includes $440  Million for Initiatives to Help Homeless
Los Angeles City Council passed a $9.9 billion budget for the upcoming fiscal year starting July 1st. It includes $440 million to address the city's homelessness problem - $275 million in bond sale proceeds from Proposition HHH for permanent housing, $36 million for shelters and related services, and nearly $40 million for outreach and sanitation services.The budget also allocates more than $260 million for street and sidewalk repair and maintenance. Read the full story in the  L.A. Business Journal

BID staff has been working with the City of Los Angeles and Council District 14 to address homelessness and homeless-related issues in the district. We believe our efforts to educate officials on how homelessness is affecting our neighborhoods played a key role in the city's response. The dollars connected to homeless services and sanitation cleanup of encampments will be allocated proportionately with need, instead of distributed evenly by council district.

Have You Protected Your Property from Fire?
The BID is working with the Los Angeles Fire Department (LAFD) to increase fire and safety awareness among local business and property owners. The Fashion District has seen an increase in encampment-related fires over the last year. As a result, the LAFD is making itself available to conduct a pre-fire risk assessment on Fashion District properties. If interested please contact the bureau via email at [email protected] or call 213-978-3570.

A s per the fire department, conducting a pre-fire risk assessment can help reduce overall loss and property damage.


LAPD Captain Marc Reina Hosts a Walk Through the Fashion District
 
On Wednesday, May 23rd Fashion District stakeholders joined LAPD officers and Captain Marc Reina for a "Walk with the Captain". The BID helped facilitate the event which connected property owners, businesses and residents with their local police officers and neighborhood prosecutor.
 
Local Media Promotes Flower Markets for Mother's Day
BID marketing staff worked with the California Flower Mall and local news media to bring Mother's Day coverage to the flower district. The area received coverage from ABC 7, KCAL 9, CBS 2, KTLA 5, 640 AM radio, Fox 11, Telemundo and Univision. In total, more than 4,200,000 viewers were reached.

Flower vendors reported having one of the busiest Mother's Day in recent years and site media coverage as an important marketing tool for flower sales. Mother's Day is the busiest holiday of the year for the floral industry.

Save 20% on Last Remaining Seats Movie Screenings with Code "FASHION18"
See movies the way they were intended to be seen... in Los Angeles' historic theatres! The Fashion District has partnered with the L.A. Conservancy to promote the district's historic theatres through Last Remaining Seats, the Conservancy's annual summer movie screening series. Fashion District email subscribers can save 20% on tickets using the code "FASHION18". To purchase tickets visit laconvservancy.com/last-remaining-seats .

As part of our efforts to promote The Orpheum and The Theatre at Ace Hotel the BID will be giving away tickets to screenings on Instagram and promoting Last Remaining Seats on our website and social media.

New Programs to Attract Business & Tenants for DTLA
Looking to attract new business? Join DTLA Make It Yours Club
Downtown business owners are invited to participate in the Downtown Center Business Improvement District's (DCBID) Make It Yours Club, an SMS-based retail loyalty program offering special deals, insider discounts and exclusive experiences for downtown shoppers.

Make It Yours Club members sign-up by texting MAKEITYOURS to 99000. Local DTLA businesses work with the DCBID to curate regular promotions that are sent out to Club members at least once a week. Participating businesses are also promoted to the Make It Yours membership list, on DowntownLA.com and on the DCBID's social media and newsletter mailings.

Attract New Tenants. Host a Pop-up!
Activate vacant retail space by hosting a pop-up through the Pop-Up Connect & Storefront Billboards programs. The programs connects prospective tenants with available spaces through the Downtown Center BID (DCBID) office and promotes participating properties to DowntownLA.com visitors and email subscirbers.

For more information visit DowntownLA.com/MakeItYour s or contact Nick Griffin at [email protected] .

Upcoming Events
New & Noteworthy
  • The Institute of Contemporary Art, Los Angeles (ICALA) is bringing performance art to The Santee Alley, L.A. Downtown News
  • Los Angeles-based artist, Isaac Pelayo is debuting his solo exhibit in the Fashion District, Hypebeast
  • Sneaker LAB is now open at 721 S. Los Angeles St.
  • Sonoratown is now open for dinner, Eater LA
  • Rossoblu was named one of the 10 best new restaurants in America by Robb Report and one of the best pasta restaurants in the city by Eater LA
  • Poppy & Rose and Rossoblu are two of the 13 hottest brunch spots in Los Angeles, Eater LA 
  • Wild Living Foods serves raw and vegan for the masses, LA Downtowner
  • Los Angeles Street Pedestrian updates were featured on Curbed LA, Urbanize.laL.A. Downtown News, KNX Radio and 89.3 KPCC




The Wall Farmer's Market
Enjoy food, flowers, and fresh produce at The Wall Farmer's Market every Saturday from 9 a.m. to 1 p.m. The farmer's market sets up in front of the flower markets on Wall Street between 7th and 8th Streets.
Experience the District's Historic Theaters 
Watch classic movies at The Orpheum and The Theatre at Ace Hotel. Tickets for the L.A. Conservancy's Last Remaining Seats series are now available.  Learn more.

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