Just in Showcase
October 2020
|
|
First Vice President
Jill Fosselman
Hello everyone, I'm saddened to share that I provided my resignation from the organization this past Wednesday. The 56th Showcase House is closed, and the virtual tour is complete. My sincere wish is that ticket sales will be able to commence later in November, as we expect. And I remain hopeful that the revenue from ticket sales will help offset the expenses we incurred this year. In normal years, being the Benefit Chair takes a toll not just on the individual, but also on the family. The additional prolonged strain this year has been significant, and I now need to focus on my husband, aging and sick parents, and supporting our son Will with the college application process. I wish all of you good health, friendship, and kindness. I truly value all of the friendships I've made in the organization over the past 12 years, and wish everyone the best.
|
|
Second Vice President - Benefit
Susie Aguirre
Given the COVID-19 situation I feel extremely grateful that we are in the process of trying to secure a fantastic house for the 57th Showcase House. It is a 1913 Italian Villa with 11,000 square feet of house on a lot that is 2.2 acres in size. I am presently working with the owners, the contractor, and designers on a timeline for 2021. If all goes well, this home will be featured virtually and we will be able to have one or two Gala events on the property. Let's keep our fingers crossed that everything works out so that this will be one of the best Showcase House events ever.
|
|
Membership
Lydia Rubin
We count on our members to help recruit a diverse group of energetic, lively members. Please give some thought as to who you know who would make a good addition to our group! Have them contact Lydia Rubin at 213-220-1568.
The membership Committee is busy planning fun-filled events to help our members stay connected during COVID. On October 27, we met for a Halloween Stroll at Descanso Gardens. We strolled along pumpkin-themed displays and revisited the gardens of the Boddy House!
|
|
For November, we are making plans to visit the Huntington Gardens in San Marino! Please let me know if you are a Gardens Member with guest options or guest passes. We would like to facilitate entry into the Gardens for all PSHA members who would like to participate. Because of COVID, advance-purchased, timed entry tickets are required, so this event will require careful planning.
Walking outdoors is better than using a treadmill indoors. So let's stay healthy and stay connected on the first Tuesday of every month! Join us on November 3, at 9:00 am for a leisurely stroll around Lacy Park at 1485 Virginia Road in San Marino! We'll meet at the Virginia Road gate. I hope to see you there!
Other activities are still in the planning stages, so stay connected and we will keep you posted.
|
|
Change your contact information?
Please notify Lydia Rubin at
perazarubin@yahoo.com
or you'll miss out on all the good stuff!
|
|
Advisor / Parliamentarian
Vikki Sung
We have finally launched the virtual incarnation of the 56th Pasadena Showcase House, Ultimate Viewpoints: 56. We hope you have had a chance to visit it online. Venturing into the new territory of virtual tours was complicated and exciting. At times it felt like we bit off more than we could chew, but Jill and I are so proud of the end product and hope you like it too. We know nothing can truly replace touring the house in person, but in light of the current situation, we think we nailed it.
Access to the link expires at 5:00 pm on November 9, so don’t forget to check it out while you still can. The link was sent to our members, Patrons, designers, and current ticket holders. We expect to make it available for sale to the general public in mid-November. Please encourage your friends to buy tickets then. We still need to raise funds for Gifts & Grants, as well as our music programs when they resume. Thank you all for your support.
|
|
November General Meeting
Wednesday, November 11, 2020
General Meeting at 4:00 PM
via Zoom
(link will be sent separately)
|
|
SAVE THE DATE
for the
PSHA Annual Holiday Party
Sunday, December 6, 2020
Click on the image for more information.
|
|
Public Relations / Marketing
Dotty Ewing
The PR/Marketing Team has been busy since our last JIS Report, supporting Showcase Strong, the 56th House, and keeping local press up to date on our notable news. The Showcase Strong marketing plan wrapped up on August 31st and our Social Media Team (Charlotte Lacey and Analily Park) expertly assisted in gathering leads and encouraging bids into the online auction site. Congrats to the Showcase Strong Team on your terrific results!
At the 56th, Media Week this year was intense! While we anticipated just a few personal visits due to COVID, Michele Lembo delivered a schedule that totaled 23 in-person tours, with 7 outreach efforts to those journalists who could not attend in person. Two notable initiatives were very successful this year as well. Reach and response into the Chinese market, headed by Ying-Ying Lin, was impressive, with interviews on-site as well as Ying-Ying’s personal “appearance” on Chinese radio. And Michele also launched a new topic-specific approach to bloggers, which made their pick-up and online coverage easier and more extensive. Thanks to all others on the Team, too: The Social Media Team above, conducted PSHA's first-ever “Instagram Live” events, Linda Shen relaunched PSHA on Pinterest; and Mary Jarret, Britta Piotrowski, Linda Shen and our valuable ex-officio member, Colleen Robertson, were on deck to host and hydrate guests and conduct tours.
Ongoing support for The House and Ultimate Viewpoints: 56 continues and is planned to step up considerably at the upcoming sale date for online tours. The PR/Marketing plan is starting to run now and the Team is primed and ready to gather our speed for greater impact.
Early in October, PSHA released an announcement to the press covering the launch of this year’s Gifts & Grants Program, and we wish Chair Marybeth Rehman-Dittu great success as she and her committee receive, process and award funding to the most deserving local non-profits. And late in October, PSHA released an announcement introducing this term’s president, Barbara Damerel.
Final good news from PR/Marketing: we have now welcomed another committee member, Jennifer Jones!
Please know I am very grateful for the support PR/Marketing receives from all PSHA members, on and off the Committee.
|
|
Publications
Cathy Hilton
If you have not received it already, your PSHA Roster will be arriving in your mailbox shortly. Rosters were mailed to members the week of October 26th. Contact Cathy Hilton at hilton.cathy@gmail.com if you do not receive yours by mid-November. Also, if you have any corrections or updates, please let me know.
Not getting PSHA emails? Please be sure these are included in your email contacts:
|
|
Important Dates
Wednesday, November 11, 4:00 pm -- General Meeting via Zoom
Sunday, December 6, 5:30 pm -- PSHA Annual Holiday Party at Sierra Fusion
|
|
|
|
NOVEMBER BIRTHDAYS
11/2 - Alisa Chanpong-Amateau
11/2 - Barbara L. Maxwell
11/3 - Cindy Hawkins
11/4 - Nancy Maclean
11/13 - Mary Cologne
11/15 - Jennifer Walston Johnson
11/15 - Debra Qurtman
11/19 - Joe Milligan
11/20 - Beth Hanson
11/22 - Ruth T. Mayeda
11/22 - Laney Techentin
11/23 - Elsa Balding
11/23 - Nancy Garen
11/23 - Stephani Tyler
11/27 - Brigett Guitron
11/29 - Barbara Little
11/30 - Annelise Dachel
Wishing all of you
a very happy birthday!
|
|
Not getting PSHA emails?
Please be sure these are included in your email contacts:
president@pasadenashowcase.org
psha@pasadenashowcase.org
emailadmin@pasadenashowcase.org
|
|
Thank you for your time, effort and dedication to PSHA
|
|
|
|
|
|
|
