When someone first came up with the use of blogging as a marketing tool, the business world practically swooned. Here was a low-cost solution for connecting with your audience and building relationships. The concept originally surfaced in 1994 when a college student created a website in order to get his writing online. In a few years the term "web log" was shortened to "weblog" and, eventually to just simply "blog." By 2002, blogging had arrived, complete with its very own search engine, Technorati. (The website stopped indexing blogs and assigning authority scores in May 2014 after its creators launched a separate online publishing and advertising site.)
The new agreement aligns two important industries that have the common goal of delivering hospitality and memorable hotel experiences to the travelling public.
