| PDMA Proud to Announce Conference Headline Speaker Dr. Stephen Wendel |
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We are excited to share that Dr. Stephen Wendel, Head of Behavioral Science at Morningstar, Inc. will join PDMA keynote Miracle-on-Ice Hero Jim Craig, as a headline speaker in our inspiring lineup, at the 2018 annual conference!
Dr. Wendel
serves as Head of Behavioral Science at Morningstar, where he leads a team of scientists and practitioners who conduct original research on saving and investment behavior. He
studies financial behavior and how digital products help individuals manage their money more effectively.
Stephen has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee
Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development, with monthly events in ten cities. Another fantastic reason to attend the PDMA 2018 Competitive Edge: Disrupting the Disruptors conference in November. Come meet Stephen at the conference. Register today!
Ernie Harris
PDMA
Conference Chair
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018 JPIM Research Forum Registration Open!
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The JPIM Research Forum, powered by PDMA, is the premier academic research conference and proud to highlight JPIM, the leading academic journal for research on new product development (NPD) and innovation management. The forum, held on November 3 and 4, kicks off the schedule of events for the PDMA Competitive Edge Conference and showcases:
- Cutting-edge research presentations
- 'From the Editors' - Publishing for impact at the Journal of Product Innovation Management (JPIM)
- Special session for junior scholars in the area of innovation management
- Exploration of emerging topics in NPD and innovation management
- Dedicated session examining academic-industry collaborations
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| Announcing an Exclusive Limited Time PDMA Membership Offer for You! |
You're invited to join the global community of more than 2,000
PDMA - Product Development and Management Association professional members whose skills, expertise, and experience power the most recognized and innovative companies in the world.
There is no better time to invest in your career by joining PDMA today. Join today will allow you to fully leverage the deep member discount on conference registration.
I
ntroductory New Member Price
Join PDMA today and you receive a full year of membership for the introductory price of $199 (a $36 savings off the regular professional membership of $235!) That's less than $4 a week to power your professional product innovation career.
PDMA Body of Knowledge (BOK)
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As an added BONUS, you will also receive a FREE copy of the
PDMA Body of Knowledge (BOK) Guidebook (a $40 value)
at no additional cost if you join by July 31st!
If you have any questions regarding becoming a member of PDMA or the special offer referenced above, please contact the PDMA headquarters at
pdma@pdma.org
or call 651-290-6280. This promotion is valid for U.S. Professional Members only.
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PDMA Webcast: The Importance of
Value Proposition
Featuring Speaker Gregory Coticchia,
Carnegie Mellon University
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Thursday, July 26, 2018
11 AM EDT/ 10 AM CDT
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It's not enough to have a good idea. In order to be successful, a product needs a value proposition to clearly answer the question "Why would someone be willing to purchase this product?" A value proposition is a clear statement that explains your product's relevancy, quantified value, and unique differentiation. Communicating this persuasively is difficult though.
In this session you will learn to create a value proposition that answer the questions:
- How does your product solve customers' problems?
- What specific benefits does your product deliver?
- How is your product different from competing ones and why should someone buy it?
A value proposition is a critical element of strategy, core to the business model, and the foundation from which your communication messages are created. The significance of the value proposition should not be underestimated and validating it with customers is a must-have. Getting feedback on your value proposition can help you avoid wasting time on ideas that won't work - and that's inVALUEable.
Rates:
PDMA Members: FREE
Non-Members: $10
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Innovate Carolina Conference Recap
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The Carolinas Chapter of PDMA held their Innovate Carolina 2018 9th annual conference in Raleigh, North Carolina Friday April 13, 2018. There were 115 in attendance making this a vibrant and energy-packed day! The theme of this ever-popular event was "Ignite Your Innovation Vision: Practices Large and Small Companies Can Teach Each Other." The session topics this year encouraged both large and small organizations to come together to share their experiences. Again this year the event included a student competition. Student teams from North Carolina State University, UNC Charlotte and Claflin University all submitted ideas. The entries covered medical devices that can solve for patient needs, ensure sanitary supply availability, understand student social-emotional health and delivering custom beauty products to users. Learn more about the action packed day and star-studded speaker line-up by reading the full article HERE.
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Carolina's Chapter Highlights
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We hosted our annual student innovation competition with student entries from North Carolina State University, UNC Charlotte and Claflin University. The entries covered medical devices that can solve for patient needs, ensure sanitary supply availability, understand student social-emotional health and delivering custom beauty products to users.
Our pitch to the next generation of product innovators is simple
- NEW! First places teams receive invitation to present their ideas at the 2018 National Conference
- An opportunity to win a scholarship we offer 1st and 2nd prize for both undergrad and grad
- Practice presenting your product idea and marketing plan
- Receive feedback from leaders in the innovation space
- Conference admission and networking opportunity with those in the business
We hope that our program and those of other local chapters can build a platform to inspire future leaders.
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| Pittsburgh Chapter: The Power of Storytelling in Product Development - PDMA Pittsburgh July Innovation Forum |
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On July 17th, PDMA Pittsburgh is hosting an engaging Innovation Forum: "The Power of Storytelling in New Product Development." Don Marinelli will be sharing his experiences as an educator and innovator to discuss how stories can help unite product design and development teams, engineers, and innovators around a shared vision throughout the product development life cycle.
About the Speaker: Don Marinelli is the cofounder of the Carnegie Mellon Entertainment Technology Center (ETC) at CMU, Associate Director for the Executive Master of Science in Technology Management Program at Columbia University, and Visiting Professor in the School of Arts, Media, and Engineering at Arizona State University.
Event Time: 6:00 - 7:30 pm (doors open at 5:30)
Event Location: Brunner, 11 Stanwix St, 5th Floor, Pittsburgh PA 15222
Learn more and register today!
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In May, we were honored by a visitor to the PDMA offices. The 4th President of PDMA, Tom Hustad, was in town visiting family. Tom was the founder of JPIM and operated PDMA's operations from his faculty office at Indiana University for fifteen years overseeing tremendous growth. As a student, teacher, and practitioner of nonprofit management, I have deep appreciation for PDMA history. It sheds light on how the organizational culture developed and is a wonderful testament to the power of the association. Most well-established and active associations have modest beginnings born of the shared idea of a few who build something beneficial for a broader community. We greatly appreciated the visit. Thank you Tom!
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More news from PDMA HQ: We are very excited to be kicking off our 2018 PDMA webinar series with Gregory Coticchia, MBA, PC of
Carnegie Mellon University. Greg is an award-winning technology executive with over thirty years' experience in high tech products and services. He currently serves Carnegie Mellon University as its founding Executive Director for its Master's Program in Product Management (MSPM). He will be speaking about value proposition as a critical element of strategy and core to the business model.
Members can also view dozens of recorded webinars free of charge as a member benefit on the PDMA website
here
. Greg's presentation and those that follow will be recorded and added to the webinar library for member-only use. Thanks and as always, let us know how we can support you as you progress in your product career.
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Upcoming Chapter and Global Affiliate Events
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Breakfast Club (downtown)
July 13, 2018
Tech Nexus
Chicago, Illinois 60606
PITTSBURGH
The Power of Storytelling in New Product Development
July 17, 2018
Brunner
Pittsburgh,
Pennsylvania, 15222
Learn More and Register
>> View the Full Calendar
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JPIM
is free with PDMA Membership. Access your Journal Today!
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JPIM May 2018 issue is now available! Access the latest issue here.
Members log in and access JPIM articles
here. Non-members may access abstracts. H
ard copy subscriptions for members can be purchased
here
.
Don't forget to download the new JPIM app!
Download the
JPIM
app for iOS devices from the Apple App Store to easily read all of the issues as well as articles awaiting publication under "Early View". S
earch for "Journal of Product Innovation Management". (Not yet available for Android.)
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Get the latest edition of our
PDMA BOK
combining all NPDP exam preparation materials into one guidebook. You can purchase a copy
directly through Amazon
.
The PDMA Body of Knowledge covers the following exam topics:
- Strategy
- Portfolio Management
- NPD Processes
- Culture, Teams, and Organization
- Tools and Metrics
- Market Research
- Life Cycle Management - New!
For an overview of each chapter in the BoK, visit PDMA's NPDP Body of Knowledge.
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Congratulations on Your NPDP Certification!
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Jessica Padron,
NPDP
Joel Granier
, NPDP
Nicola Accialini, NPDP
Sierra Wong, NPDP
Therese McCabe, NPDP
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Welcome May 2018 New Members!
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PDMA welcomes the following new members in May 2018. The PDMA community looks forward to working with you!
Professional Members
Hermanto Yaputra
Yuriko Sawatani
Professional Members
Bert Groothand
Gerbrand Klijn
Hans Bakker
Panos Alexakis
Pascal Stoer
Gideon Bazen
Patrick Melman
Maurice Donners
Jessica Padron
Diece Rooselany Devi
Zulfa Irawan Anton
Novian Pradipta
Akhmad Reza Samodra
Sukma Ramadhan munawar
Ani Ratnawati
Ilham Iskandar Siregar
Levina Ferdiana Adiwibowo
Ria Rahmawati
Puti Retno Ali
Bryan Godber
Nidheesh Mohan
Vigneswaran Jagadeesan
Paul Flaherty
Dan Peterson
Ali Kemal Necioglu
Rissa Devina
Amy DiRuzza
Srinivas Seshadri
Ahmad S.
Student Members
Niek Bezuijen
Yael Ben Basat
Lars Scheulderman
Marie-Sophie Res
Bram Reijnders
David Mayou
Gustavo Gawryszewski
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Volunteer! Amazing Leadership Opportunities
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We are looking for Product Leaders like YOU.
Do you want to participate on the global product development and management stage? We have several opportunities for you to get engaged in meaningful high-impact volunteer activities.
Go to the
volunteer application and get involved today!
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Members, if you have not had the opportunity, please check out the book reviews on the PDMA website
here.
Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how
here.
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Click here to watch the clip below.
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Stay connected with PDMA in real-time. Join the conversation today!
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