GVHBA Education: Public Relations for the Residential Construction Industry

GVHBA Education
April, 2018

Dawn Sondergaard, Acting VP of Marketing & Education

Public Relations for the Residential Construction Industry

Date: Tuesday, April 24, 2018

Time: 8:00am - 11:00am

Location: Dick's Lumber and Building Supplies, (2580 Gilmore Avenue, Burnaby)

3.0 CPD Points

Key Learning Components:

Benefits of investing in PR and how it can integrate with a broader marketing campaign
Discovering your builder story
How to pitch your brand to the media
Foundational understanding of various public relations avenues; traditional, experiential, influencer partnerships, and thought leadership
The change in the media landscape and how it affects you
Advertorials - the perfect blend of "editorial" and "ads"
Managing your online brand reputation
Understanding online networking etiquette and social ethics
Guideline for effective online communications

Reserve your spot here!

Have you ever wondered what is required to run a successful digital marketing campaign? Featuring stats from 18 local developers, the numbers provide a benchmark and interesting read. Click here to get a copy of the Digital Marketing Developer White Paper.

DON'T FORGET ABOUT OUR OTHER COURSES:

Builders' Breakfast Series: Material Selection for Airtight Buildings

Event Date: Thursday, April 26, 2018

Time: 7:30 am - 9:30am

Location: Trev Deeley (1875 Boundary Road Vancouver)

2.0 CPD Credits
For more information and to register, visit:
https://gvhba.org/event/builders-breakfast-series-3/

Social Media for the Residential Construction Industry

Event date: Wednesday, May 16, 2018
Showtime: 8:00am - 11:00am
Location: Dick's Lumber and Building Supplies, (2580 Gilmore Avenue, Burnaby)
3.0 CPD Credits

For more information and to register, visit:

https://gvhba.org/event/social-media-residential-construction-industry/

Digital Ads (Facebook + Google) for the Residential Construction Industry

Event date: Wednesday, May 30, 2018

Time: 8:00 am - 11:00am

Location: Dick's Lumber and Building Supplies, (2580 Gilmore Avenue, Burnaby)

3.0 CPD Credits
For more information and to register, visit:
https://gvhba.org/event/digital-ads-facebook-google-residential-construction-industry/

Builders' Breakfast Series: Understanding and Preventing Floor Covering Failure

Event Date: Thursday, May 31, 2018

Time: 7:30 am - 9:30am

Location: Trev Deeley (1875 Boundary Road Vancouver)

2.0 CPD Credits
For more information and to register, visit:
https://gvhba.org/event/builders-breakfast-series-4/

The GVHBA is a symbol of integrity and trust. Consumers turn to the GVHBA to source builders, renovators, products and services to build their homes which help shape the communities where people want to live. As Canada's second largest, fastest growing home builder association, the GVHBA attracts the industry's best, providing leading advocacy initiatives, education and resources to help our member companies thrive. A not-for-profit association, the GVHBA is proudly affiliated with both the provincial CHBA BC, and national CHBA offices. Together, we are building excellence.