THE NEW ENGAGED DIGITAL CONSUMER
WHAT DIGITAL HEALTHCARE ORGANIZATIONS MUST DO TO SURVIVE AND THRIVE
Market dynamics are forcing health insurers to significantly re-evaluate the way they do business, their interactions with members and providers, and the people, processes and technologies necessary to support these changes. Successful health insurers are making communications possible through multiple channels based on consumer choice, providing cost transparency and offering incentives for healthy behaviors.
Thurs, Nov 15th, 2018 | 2:00pm ET
What Healthcare Consumers Want

Please join Harry Merkin, VP of Marketing at our sponsor partner HealthEdge as he provides information from recent market studies and specific examples illustrating some of the most important considerations for health plans' success now and in the future. The data shared will reveal how engaged digital consumers regard the services provided by health insurers and expectations as well as the level of trust held by members in the context of new disruptive entities and partnerships emerging in healthcare.
JOIN US FOR THIS WEBINAR AND LEARN:
  • The top organizational priorities health insurance executives are currently facing
  • Key challenges and solutions that enable health insurers to address these organizational priorities
  • The most important expectations that members have of their health insurer
  • How trust levels between members and health insurance organizations are being addressed by new disruptive entities entering healthcare