Zero in on the right group of customers
Lightning has a feature that enables you to generate various customer-related reports such as:
'Who Purchased' - see which customers purchase bottles of wine over $50.00. Then send them an email blast on your latest arrivals from say France.
'Inactive Report' - check which customers have not been in your business in x months. Then prepare a blast email with a coupon, send a personalized letter, or call each one.
'Top Customers' - ascertain who are your best customers based on any date range.
'New Customers' - know who your new customers are each week.? A nice welcome to our family email blast or phone call would set your company apart.
'Customer Count' - be on top of your business with this snapshot of your overall statics.
Plus, our 'Outlook Merge' feature enables you to export from Lightning to Outlook and to name each segment suitably.
Its more cost effective to keep an existing customer than to acquire a new one.
