SCHEDULING NOTE:  This workshop will be provided as in-person program at NJ Advance Media's office in Iselin, NJ, as well as a webinar for those who can not attend in person. A happy hour will follow at Kona Grill (511 U.S. Route 1, Iselin, NJ).

 

Program Overview: In this presentation she will discuss what audience targeting means, how it has changed in the past 10 years, and the use of various types of various types of data and the significant impact this plays on finding the customers that matter for your business.  

 

Speaker: With a diverse media background in both print and digital marketing, Randi Ungar spent the early part of her career at Conde' Nast. In 2007, she worked exclusively in the digital space, working with large national accounts focused on display advertising. Randi came to Advance in 2013 and is currently NJ Advance Media's Associate Vice President of Digital, playing a large role in laying out the digital strategy for the company, developing major corporate partnerships and expanding the company's advocacy/political marketing business. She directs the company's programmatic buying, audience data applications and content marketing solutions.

This program was made possible by

Humans are tool builders. For thousands of years people slowly developed tools in all areas of life and civilization to become the most efficient, productive species on the planet. Then just two hundred years ago, the industrial revolution transformed history even further, when for the first time, machines began providing "muscle energy" to produce, build, and transport.

Today, machines are transforming the world yet again. Yet this age is not about locomotives, electricity, or even the personal computer. It's about harnessing information. Machines have started providing "mind energy". Cars can drive themselves. Computers win game shows. We even willingly converse with bots, sometimes without even realizing it. This is the New Industrial Revolution-the Information Age. This combined with tectonic shifts in demographics and consumer behavior will dramatically reshape how we work, what jobs we fill, and how we recruit new talent.

In this session, VP of Product Innovation, Chase T. Wilson of Monster.com examines how these shifts will impact jobs, employers, and job seekers. What does artificial intelligence really mean to the world of recruiting? How automation will begin transforming, if not, eliminating many occupations? What does this mean for the economy as a whole? Where should companies began to focus their efforts for new talent needs and the jobs that do not yet exist?

The Information Age is here. Are you ready?

SPEAKER:
Chase T. Wilson
VP, Product Innovation @ Monster

With 20 years of talent acquisition and consulting experience, Chase consults and positively impacts talent acquisition strategy and execution across nearly all industry and company segments. This has included analysis of data, process mapping & re-engineering, technology enablement, employer brand, diversity & inclusion, solution investment analysis, and business case presentations to senior and C-level executives.

Trained in Six Sigma and LEAN sigma, he applies quality standards to all aspects of talent acquisition solution design and process improvement. As a thought leader in innovative recruiting strategies, techniques, and technologies, Chase routinely provides insights on emerging trends within recruiting and people, including how forthcoming tectonic shifts in demographics, automation, and consumer behavior will continue to shape the world of work for today's and future generations.

In his current role, Chase serves as the VP, Product Innovation within Monster.com's product team. His primary focus involves iterating Monster's solutions and product portfolios specifically for staffing, RPO, and MSP clients. This includes serving as an evangelist for the voice of the customer to the internal product and marketing teams at Monster, and simultaneously as a passionate product team liaison to Monster's team of account managers and client success representatives.

This program was made possible by