Campus Technology
recently chronicled a two-year college's attempt at reversing declining enrollment trends. The results were staggering.
Students had numerous reasons for not returning to the university, including job opportunities, lack of transportation, or transferring to a different university.
The college, Mesa Community College, outsourced call centers through Blackboard and found that even something as simple as a phone call provided students with a sense of support knowing they were able to reach back out to get re-enrolled. The results of the calling campaign were highly successful; "Over the course of three sets of calling campaigns — fall 2016, spring 2017 and summer 2017 — Blackboard made contact with 12,247 students, resulting in 7,584 students enrolling and a total of $969,932 in additional revenue."
