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Escondido, CA 92025

JUNE 27, 2018
ESCONDIDO CHAMBER  EVENTS
CHAMBER NEWS

Chamber "passes the torch" to new generation


The Escondido Chamber of Commerce figuratively "passed the torch" from one generation of leaders to another Friday night at the annual soiree at the California Center for the Arts, Museum. As CEO Rorie Johnston told The Times-Advocate when we asked if there was a special meaning to this year's theme: "It has been the intent of this board to provide leadership opportunities for the next generation of business leaders. Technically it was the 108th annual Installation and Awards Dinner, and actually it was the community's celebration of its business leaders."
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We've all experienced this. 

Either we have to give a speech and our nerves get the best of us. Or, we are listening to a presenter who sounds something like this: "We need to, um, focus our attention, on aah, this proposal."

Filler words-um, aah, so, like-are just that. Words we use when we're trying to think of the next thing to say. These "filler words" can make us sound, um, unsure and unprepared, especially under high-stress situations. Filling in the dead air with ums and ahhs can kill your credibility and detract from your message. Rather than listening to the message, the audience focuses on the number of "ums" or "likes" the person uses.

While some of us are aware that we use filler words, many of us would be shocked to find out how often we really use them. Whether you're in a job interview, pitching your business, or simply having a conversation with a friend, reducing the "ums" in your speech will help improve your credibility and make for a more successful meeting.

SEVEN TIPS TO GIVING A CREDIBLE SPEECH

1. RECORD YOUR PRESENTATION
Once you hear yourself saying "um" and "like," you'll start to notice when you're about to use a filler word and can stop yourself before you do. So get out your phone the next time you're in a meeting or doing a presentation and record yourself.

2. PRACTICE WITH EVERYDAY CONVERSATIONS
Make a conscious effort to reduce your use of the by practicing in your everyday conversation with a friend over lunch, or while you're on the phone with your mother. Simply remind yourself that you're going to try to get through the conversation without using filler words.

3. PREPARE AND PRACTICE OUT LOUD
If you are clear on the points you want to make, you can stop yourself once you've made them, rather than rambling on and using a ton of filler words while you collect your thoughts.
When rehearsing your speech or presentation, it's important to practice saying it out loud. You'll become aware of where you naturally want to inject filler words.

4. JOIN A TOASTMASTERS' CLUB
A tried-and-true program for overcoming your fears of public speaking and improving your speech skills, Toastmasters assigns a grammarian to each meeting whose job is to record all the filler words used by speakers. Knowing that someone is listening for these words can help you to recognize them in your speech and take steps toward eliminating them.

5. SILENCE IS GOLDEN
Learning the art of the pause will make you sound more professional, and give you a moment to gather your thoughts. When you feel a filler word coming on, substitute it with a split second of dead air.

6. EMPHASIZE A KEY WORD
Supplement a pause with a key word stress. For example, by stressing the word "tax" in this sentence: "Our clients want to talk about the tax implications of these new policies," our mind has a chance to think about the words coming up next. It also helps the audience to remember the key message.

7. GET NERVES UNDER CONTROL
To get nerves under control, take slow, deep breaths and avoid changing your normal physical behavior. Continue to use hand gestures and avoid locking down your hands as this will just create tension in your body and make you even more uncomfortable, which will only make the ums more frequent.

So, um, the next time you tasked with public speaking, put these tips into practice. 

Sincerely,

Rorie Johnston
CEO

Adapted from "So, like, how can I, um, clean up my speech?" Lisa Evans, freelance writer, Toronto. 
LOCAL NEWS
What the Supreme Court says about Sales Tax. 
brown_paper_gift.jpg

WASHINGTON - The Supreme Court says states can force online shoppers to pay sales tax.

The 5-4 ruling Thursday is a win for states, who said they were losing out on billions of dollars annually under two decades-old Supreme Court decisions that impacted online sales tax collection.

The high court ruled Thursday to overturn those decisions. They had resulted in some companies not collecting sales tax on every online purchase. The cases the court overturned said that if a business was shipping a product to a state where it didn't have a physical presence such as a warehouse or office, the business didn't have to collect the state's sales tax. Customers were generally supposed to pay the tax to the state themselves if they don't get charged it, but the vast majority didn't. 

Visitors Center's Zimmer nominated for Leadership Award


Katherine Zimmer, who operates Escondido's Visitor's Center has been nominated for a Leadership Award at the North San Diego Business Chamber's annual   Celebration of Business June 27 at the Bernardo Winery.  
The North San Diego Business Chamber's Leadership Awards honor individuals who have positively impacted another individual, a business/organization/agency, or their community. Each year North County's best and brightest are nominated by industry peers and celebrated with San Diego County's business community at the "Celebration of Business" event. This year, the gala dinner is on June 27, under the stars, at Bernardo Winery.