First meeting with a client? Be clear.
In my experience, the most successful design and marketing is done on the edge. By that I mean, there should be a healthy tension between your opinions and those of your designer.
Rather than making a product or service look or sound good, you want a designer who questions, pushes, and challenges (in a professional sense). If they agree with everything you say, you've hired someone more interested in the pay than the product.
Design is opinion.
Chuck Green
PS: In case you missed my most recent Briefings, I've was off the air for a few months transforming Ideabook.com.
Take a look here...
Here's Ideabook.com Briefing 227...
Designer Dan Cassaro is a self-described young jerk...
BBDO employs some gutsy, perhaps crazy advertising and it pays off...
