Greetings!
Happy almost Summer! I've been doing some traveling the past couple months so I have neglected to write you. Travel has taken me to Kansas City and Philadelphia, PA to visit family (that's me on the left - my brother Dan made the fun matching hats! Lately, while teaching
a class on online marketing
for the Climb Center in Portland (SBDC/SBA/PCC) on digital marketing I was reminded just how important the subject line is for getting your emails opened. You can put all the time in the world into writing a great newsletter (or blog post), but if the subject line and the FROM line aren't captivating and recognizable, the likelihood that your email will get opened plummets. So, check out the article below and I'm also including a link to a training video of mine -
all about
Stand Out
subject lines
.
While you're poolside this Summer, take a moment and give it a watch. Also, don't forget to keep building your email lists and reaching out to your people. If you want a hand with that while you're climbing in the wilderness,
please feel free to reach out
.
I hope life is treating you well and that your business is thriving.
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