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JULY/AUGUST 2018
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Welcome New Client!
The Journal of Bone & Joint Surgery

We are delighted to welcome The Journal of Bone and Joint Surgery to the community of Advantage users. The Journal of Bone & Joint Surgery (JBJS) has been the most valued source of information for orthopaedic surgeons and researchers for over 125 years and is the gold standard in peer-reviewed scientific information in the field.

A core journal and essential reading for general as well as specialist orthopaedic surgeons worldwide, The Journal publishes evidence-based research to enhance the quality of care for orthopaedic patients. The Journal is published twice monthly on the first and third Wednesday, each time adding to a comprehensive archive dating back to 1889. Additional features online include: social sharing,  instructional videos podcasts , and  continuing medical education activities .

JBJS, based in Needham, Massachusetts, publishes 6 journals and also offers CME opportunities, online coursework, videos, and webinars.

We welcome JBJS to the Advantage family.
 
Register Now for Advantage Academy

Registrations are now being taken for this inaugural event scheduled for  September 25-27, 2018  in Ann Arbor.
Advantage Academy is a 3-day workshop hosted by AdvantageCS providing attendees with practical, hands-on experience across a wide range of Advantage topics.
Throughout our history, our most successful clients are the ones that have optimized their use of Advantage. They run Advantage efficiently and they learn and make use of the greatest number of Advantage features.
The Academy is designed to help you to optimize your use of Advantage to best support your business initiatives. You'll increase your Advantage knowledge and use of the system by spending time with our experts in hands-on sessions over the three days. Staff will also be available to answer any questions you bring with you.

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Meet Our Summer Interns

by Vinal Burbeck

This summer, we're happy (and lucky!) to have six interns hailing from two different universities: the University of Michigan in our hometown of Ann Arbor, and Eastern Michigan University which is just next door  in Ypsilanti .

All six of our interns are Michigan natives. Four of them are Computer Science majors, while the other two are focused on Business Administration and Journalism, respectively. 

Though they are just starting their careers, they bring a wide range of experiences and interests to the table. Read on to learn more about each of them (from left to right as pictured).
 

European User Group to Meet in Paris Oct 11-12


Here's your chance to network with Advantage users from all over, share best practices and hear what's new and what's in the works at AdvantageCS. Register  now for the 2018 Advantage user group meeting in Paris, Thursday October 11 - Friday October 12.
The keynote address will be given by 
Philippe Colombet, Group Chief Digital Officer at Bayard, where the meeting will be held. Check out the  agenda so far; it's still in progress.
Registration is open online, where you'll also find information about previous user meetings.
Contact your account manager or  John Hughes with any questions regarding the event or registration. 
Hope to see you there!
 
Check out our blog for the most up-to-date news and information about Advantage. New posts weekly!

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"Think Scholarly, Act Like a Shoemaker"

by Cindy Twiss

How's that for an intriguing title? That was the name of our Executive Director of Clients & Products,  Mona Hidayet 's presentation at The Magazine Innovation Center's  ACT (Amplify, Clarify and Testify) 8  conference in Oxford, Mississippi. This year's conference was themed "Print Proud, Digital Smart," was led by Mr. Magazine himself, Dr. Samir Husni. The audience comprised thought leaders in publishing, marketing, printing, advertising, and distribution, and Mona encouraged them to look to the Scientific, Technical, and Medical (STM) sector for inspiration. She asserted that STM publishers are more effective than non-scholarly publishers when it comes to balancing their print and digital portfolios for three key reasons:

1)  Digital Content  - STM content is time-(not issue-) based. Digital content is a separate product, not the same print data in another format. Data is semantically searchable, making data available for purchase by subject, segment, or collection and allows for true print and digital bundles. The scholarly structure also makes digital content more easily monetized.

 
Conference and Trade Show Highlights 
by Dan Heffernan

I just returned from my 3rd conference/trade show in 4 weeks. There were 3 more that others on my team attended during this same time. June is the busiest month of the year for conferences & trade shows---by far!

Two of the trade shows I attended were focused on membership associations: AMS Fest in Chicago and Society Street in London. As a showcase company at AMS Fest (AMS = Association Management System), we were given 2 opportunities to demonstrate our software to membership organizations shopping for an AMS. This is a great event---well-organized, effective, and informative. 

One of my favorite sessions was one where 3 experts from different consulting firms sat on a panel and fielded questions about how to implement a new AMS. 

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Editor: Cindy Mikol Twiss

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