Date: May 24, 2018
To: ,
From: Bill Fenech, Barletta Boat Company
Subject:  2019 model year product and pricing update


Dear ,

It has been an exciting 4 months since we shipped our first pontoon boats in early January! Many industry insiders were betting that we would never hit our January target date. We proved our skeptics wrong and we will continue to do so ( although the skeptics are becoming fewer and fewer ). We have made significant, and numerous, changes and improvements to our pontoon boats since the first boats shipped.  Barletta IS changing the pontoon boat industry .

I write this with a heavy heart. We must take a price increase and I’m not happy...but it is beyond our control and ability to absorb. Please understand, I do NOT take this lightly . We are doing everything we can to drive down our costs to pass savings on to our dealer partners and retail customers.

An overview of changes to our pontoon boats since our initial pricing was established:
  • Over 40 product running change improvements
  • 2019 NEW product changes (see attached list)
  • Normal supplier price increases
  • Unique supplier price increases (i.e. Aluminum)

By all conventional wisdom, we should have taken a price increase in March, but we did not.  At Barletta, we are everything but conventional.  As a show of good faith and partnering with you, our dealer friends, we are going to continue to absorb some of the price increase for your retail sold boats. 

Here is what we are going to do:
  1. Price protect ALL retail sold pontoon boats in our system as of 5:00 PM EST TUESDAY (5-29-18). These retail sold orders will be price protected at the 2018 model year pricing. If the provided retail sold name does not match the warranty registration upon delivery, your dealership will be subject to a charge-back at MY2019 pricing.
  2. 2019 model year pricing begins with serial #BDF00254F819. (produced off line approximately 6/13/18).
  3. Please understand that our material content and value is much higher than our competitors – I am very confident about this. This means we put more into our boats than our competitors at our price point. Combined with innovative features and a streamlined and efficient production process and this continues to mean we can lead the industry in value, innovation, quality and overall customer experience!
  4. VOLUME DISCOUNT: Our 10% Volume Discount on Boat and Motor is still in effect. Please check with Jeff Haradine, Scott Wagoner or Ryan Brandenberger to see if you qualify for the Volume Discount.
  5. We will be sending you a separate e-mail with ALL of your boats currently on order with the new 2019 prices.
  6. Although we have received a freight increase from our transportation partner, we are not going to pass this increase on to you and will instead absorb the increase as a show of good faith.

WITH THIS COMMUNICATION YOU WILL FIND:  (PLEASE UPDATE EVERYONE AT YOUR DEALERSHIP THAT SHOULD RECEIVE THIS )

  • 2019 Base Boat and Motor Pricing
  • 2019 Dealer Cost and MSRP Order Sheet
  • New Mercury and Yamaha pricing
  • Summary of Mercury product changes
  • List of changes/improvements (1/1/18 – 6/13/18 running changes)
  • List of 2019 Model Year product changes (beginning 6/13/18; serial #BDF00254F819)
  • Rigging and Steering guide
  • E – Elite Class Flyer
  • Dealer Meeting Flyer

To download the MY2019 Pricing Update packet, please click here .
To download the MY2019 Updated MSRP Order Sheets, please click here .
To download the MY2019 Updated Wholesale Order Sheets, please click here .

All documents will be posted to the dealer portal this evening.

I personally want to thank you for choosing to partner with Barletta Boat Company. We have had some start-up growing pains but I promise you we continue to improve and try to always do the right thing. We truly want to be your best business partner. Please never hesitate to let us know how we are doing or what we can do to improve. I guarantee, WE LISTEN . In everything we do, we ask ourselves how can we make your Barletta experience BETTER!

I hope to see you at our Dealer Meeting in August!

Best Regards, 
Bill Fenech
President & Co-Owner
Barletta Boat Company
Jeff Haradine
Vice-President of Sales
Barletta Boat Company
Barletta Boat Company, LLC | 574.825.8900 | inquiry@barlettaboats.com