Week of April. 16, 2018
Georgina Economic Development Updates
Georgina New Business Grand Openingsbussopenings 

If you would like to request an official Grand Opening Ribbon Cutting, or we missed your Grand Opening and want your picture featured in an upcoming e-newsletter contact Sean Columbus.
Register Now for FREE Social Media Marketing Workshops.socialmedia

Social Media has taken over and it is an essential part to any business. Understanding the different social media tools and its benefits are key to a business's launch and success. Join us for two evening sessions with Business Growth Guru, Liz Scott owner of Infinity Coach. Hosted by The York Small Business Enterprise Centre (YSBEC) in collaboration with The Town of Georgina.  

Session #1 - Wednesday, May 2, 2018
Social Media That Sizzles - and How to Make it Happen!
6:00 p.m. to 8:00 p.m.
  • Top 3 Ways to be successful on Facebook, Instagram and Twitter
  • The most effective ways to use hashtags
  • How to capitalize on "social influencers" to increase your brand awareness
  • How to create a highly engaged social audience
  • Social Listing Tools - what are they and how to use them effectively
Session #2 - Thursday, May 24, 2018
Straight to the Top Using Social Media!
6:00 p.m. to 8:00 p.m.
  • What's Trending On Social - The Top 5 Picks for 2018
  • SEO, SEM, PPC - What is the alphabet soup of social media
  • Video - Facebook Live, Facebook Watch and the New Facebook Algorithm
  • Google Places and how to rank on Discover Ontario, Explore Canada
  • Google Accounts - is content still king?

FREE - Registration is required as space is limited



Or Call 1-877-464-9675 Ext. 71572
Register Now For Your ClearWater Farm's 2018 Food Basket!clearwaterbasket

Registration is now open for the 2018 season. This year promises to be even bigger, fresher, and tastier than last! The Greenhouses are already starting to produce the first crops of the season and will be available soon. Staff who sign up for the food basket program will be able to pick up their baskets from Economic Development on Fridays throughout the summer. Please contact Cristina Liu at ext. 2300 for more info or visit the website
Ontario Helping Main Street Businesses Modernize and Grow Through Main Street Digital Initiative.digitalinitiative
business_technologies.jpg
Province Expands Program to Help Small Businesses Adopt Digital Technologies.

Ontario is supporting main street businesses to modernize the way they do business and attract customers by helping them adopt new digital technologies and build online presence.

The Main Street Digital Initiative will help small businesses improve their digital capabilities and tap into the latest trends of today's digital economy, including setting up an online store, making businesses more mobile-friendly and using social media and apps to promote businesses.

The new initiative builds on an existing Toronto-based program and expands the services for small businesses across the province, including:
  • Web platform: provides access to basic digital services, including vetted lists of vendors who can identify technologies and tools businesses need to become digital ready.
  • Digital training (online and in-person): offers specific digital technologies or strategies including e-commerce, social media and website development.
  • Service squad: provides one-on-one assistance and digital assessments by highly trained team who can come into stores to offer services and recommendations, including activating free and easy to use tools.
  • Digital transformation training and grants: provides grants of up to $2,500 to help businesses adopt technology and meet their digital goals.
Click Here for more details. 
Ontario Helping Young People Find Jobs.young
professional-adults.jpg

Province Supporting Youth Employment and Small Businesses with New Hiring Incentive.

Ontario is helping young people find jobs and supporting employers by providing businesses with financial incentives to hire youth aged 15 to 29.

The Employing Young Talent Incentive helps young people find jobs by offering:
  • Small businesses with less than 100 employees, an initial $1,000 incentive upon hiring and an additional $1,000 retention incentive after six months for each youth hired through Employment Service. 
  • Business owners of any size an initial $1,000 incentive after three months of hiring, followed by an additional $1,000 retention incentive after six months, for hiring youth who face barriers to employment through the Youth Job Connection program. 
Click Here for more details. 
Governments of Canada and Ontario announce funding to help people in Ontario save energy and money in their homes and businesses.energyfunding
piggybank_house.jpg

As part of its Climate Change Action Plan (CCAP), Ontario in investing up to $1.7 billion over the coming years into GreenON to support a wide range of programs, including rebates and programs to help families, business and farmers make environmentally friendly changes. The CCAP is a five-year action plan that is making life more affordable for people across the province and making Ontario a leader in the global fight against climate change. Revenues from Ontario's carbon market, which puts a cap on the carbon pollution businesses can emit, are funding this action plan.

The Government of Canada's Low-Carbon Economy Leadership Fund provides $1.4 billion to provinces and territories that have adopted the Pan-Canadian Framework on Clean Growth and Climate Change (PCF), to deliver on commitments to reduce greenhouse gas emissions. Today's announcement is part of the almost $420 million Ontario is receiving through the Leadership Fund.

Click Here for more details. 
Is Your Business in Need of Improvements? Apply for a Community Improvement Plan Grant.CIP

Lake Simcoe Arms Before and After Facade enhancements.

A Community Improvement Plan (CIP) is intended to improve a defined area within a community that has been identified as in need of revitalization. The CIP articulates a vision for Uptown Keswick, Downtown Sutton and Downtown Jackson's Point.

Click Here to view the application forms.  Please note the CIP Grants are only available for businesses within the BIA Boundaries. 

Contact Sean Columbus if you are interested.
Economic Development Officer
905-476-4301 ext. 2330
Economic Development Community Building Grant Application.communitybetter

The objective of the grant program is to provide financial assistance for programs and events that serve to promote the Town of Georgina to markets outside Georgina, generate economic opportunities for the local business community and provide for the betterment of the Community. In order to take full advantage of the collaborative marketing efforts provided by the Economic Development & Tourism Division, applications should be submitted six (6) months prior to the event date. You can view the application by  Clicking Here.

If you are interested in applying please contact Cristina Liu via email  [email protected] or call 905-476-4301 ext 2300.
MARKETING TIPS

Facebook and Instagram are two out of the top 10 social media platforms. These two platforms have similarities and differences. So building your business with Instagram or with Facebook might pan out differently. 


Facebook has higher numbers. But Instagram has better statistics in engagement and content sharing. All in all, Facebook has more total users but Instagram also has a very strong following. 

 

This may mean that they would work differently for different kinds of businesses. For instance, businesses that depend on a lot of visuals to advertise may find Instagram a bit more beneficial than Facebook.


If  your business is trying to reach a younger demographic,  Instagram is the better platform to use . But with Facebook's older generation users, businesses that use this platform have access to consumers who have higher income and higher spending power. And this is a major plus, depending on what you are selling.

Studies have shown that engagement with businesses on Instagram is 10 times higher than Facebook. And the average engagement per post has grown by 416 percent, compared to two years ago.

Click Here for more information on ways in which these two platforms can impact your business, so you can make a more informed choice.

Article courtesy of "www.entrepreneur.com"
Do you have any suggestions for our newsletter? Please let us know by emailing Sean Columbus
In This Issue 



 


Upcoming Georgina Events

Stephen Leacock Theatre Presents: Freddy Vette and His Rhinestone Plowboys April 28, 2018

Freddy Vette, usually rocking and rolling, has returned to his roots with a new 5 piece band.

Click Here to purchase tickets.

Discover Georgina Show May 5 & 6, 2018

Everything You Need to Live, Work and Play in Georgina - All Under One Roof!

Mark your calendar for a weekend that showcases all the great things Georgina has to offer! The Georgina Chamber of Commerce is excited to announce the new Discover Georgina Show!

Date: May 5 & 6, 2018.

Location:  
Georgina Ice Palace, 90 Wexford Dr, Keswick 

Click Here for more details.

Georgina Farmer's Market Opening May 20, 2018. Running until Sept 30 from 9:00 a.m. to 2:00 p.m.

Vendors Wanted! Please send an email to request your application.  

The Georgina Farmer's Market features more than 30 vendors offering a wide range of local products including produce, meats, baked goods and home made products, from local vendors. 


Click Here for more details.

Save The Date: Sutton BIA Spring Fling May 26, 2018

The Sutton BIA's Spring Fling is taking place in Market Square. More details coming soon.

Contact Peter Doern at 905-596-0154 or  [email protected]

3rd Annual Town of Georgina Golf Classic June 5, 2018

Sponsorship Opportunities Available

Lunch | Welcome Gift Bag | Golf Tournament | Dinner | Prizes

Registration & Lunch:
10:30 a.m. to 12:00 p.m.
Shotgun Start: 12:00 p.m. 
Format: Scramble
Dinner: 6:00 p.m. in the Clubhouse
Prizes & Trophies: 7:00 p.m.

Click Here for Sponsorship/Registration 
Form. 

Georgina by the Lake House Tour 2018 June 9th, 2018

This year marks the 5th year of the Annual Georgina by the Lake House Tour!  Each year, eight fantastic homes are featured (with a great mix of both historic and contemporary).   

Time: Tour runs 11:00 a.m. to 4:00 p.m.
Location: Pick up the actual brochure/ticket including map and addresses on June 9th at the Food Pantry (20849 Dalton Road, Sutton), between the hours of 9 a.m. and 2 p.m.

Click Here  for more details and to purchase tickets.

Red Barn Concert Series 3, June 10, 2018

This year marks the 3rd anniversary of the Red Barn Concert Series in Georgina. Featuring talent that is part of the Barrie Jazz and Blues Festival.

The concert is free and open to the public.  

Date: June 10, 2018, 10:30 a.m. to 7:00 p.m.

Click Here  for more details.

Central Counties Tourism Annual General Meeting June 20, 2018

Get an update on Central Counties Tourism and what's on the horizon for 2018-19. Hear what your local business members have done to be successful in your region.

Date: June 20, 2018, 9:30 a.m. to 12:30 p.m. (Includes Lunch)
Cost: FREE

Click Here to Register

Community Connection Workshop April 17, 2018.

Charities, non-profits, and community groups that operate in and/or provide services to Georgina are invited to join.

Date: April 17, 2018, 7:00 to 9:00 p.m. (Includes coffee & cookies)


Yorkworks Sutton Workshops and Upcoming Events April Calendar

Click Here for info.

Ramada Jackson's Point donates cheque to Georgina Cares Fund.

The Ramada C.E.O. Swati Gupta hands over a donation cheque of $250 to Georgina Cares Children Fund. It was collected during the resorts Easter Sunday Brunch.
Town of Georgina - Economic Development & Tourism Division | 905-476-4301
| [email protected] | www.georgina.ca
Town of Georgina
26557 Civic Centre Road
Keswick, L4P 3G1