At the Leadership Meeting in Newport Beach, the Board of Director's elected Michael Rukov of RepWorks Marketing to be its Secretary beginning in 2019. In other meetings and events, the attendees heard and discussed a variety of industry specific issues. From Prop 65 compliance to CARB regulations, to mergers & acquisitions and current technologies to the future of technicians in the industry, there was much to ponder as aftermarket business owners and associates. The next Leadership Meeting is scheduled for Napa on January 31 and February 1, 2019. Watch for details as the 2018 year ends.

Search engine ranking and visibility is the end game to search engine optimization. You want your site to be a top contender for rank organically on Google's search engine. You've created a website for your business. You've sent it out into the world wide web. You're sure you've done everything right. But, um, wait... it isn't on the first page. What's that about? See the enclosed article of interest ( here) by our friends at NetDriven.

Babcox Media surveys hundreds of repair shops and technicians annually to determine where, how and why they source the specific auto parts and products they do. The results are overwhelmingly positive for the traditional auto care distribution segment. See here for details. Source: 2017 Counterman Profile

Over the past week I've been inundated with e-mails for webinars, classes, and courses telling me that sales and business building is easy. They claim that you don't have to work hard, just listen to the webinar and you'll get the magic bullet to working a fraction of the hours you're currently working while closing 90% of the people you talk to. Oh, and don't worry about the fear and discomfort that usually stop you, with their secret formula those will magically disappear. It will be all sunshine and rainbows. See more here. Source: John Chapin

Jobs posted to the CAWA Career Center are automatically searchable through Google for Jobs; bringing even greater exposure to your open positions while creating a new source of active and passive candidate traffic. Learn more here.

Periodically the Card Brands release updates and new requirements for processing credit cards in the United States. All merchants are encouraged to read the following announcements, and contact their merchant service provider or Superior Financial Systems, Inc. if they have questions regarding the new information. See more details here.