When was the last time you Rebranded
Yourself?
We know that rebranding is a thing for major brands. We also know that rebranding has become a thing for smaller companies. Knowing this, we are now on the lookout for
companies we work with that may be rebranding as an opportunity to grow our own businesses. But what about us, the distributors, out here, cold calling, pounding the pavement, all alone? Here's the news. Marketing gurus and business writers everywhere have planted a seed in the collective consciousness of the modern marketplace designating
us as brands too. And some of us are...well, slightly outdated. (sorry)
Let's think about it. Maybe you are just starting your distribution business. Or maybe you've been a distributor for a long, long time now. How are you presenting yourself? What impression do you want to give the business owners you meet for the first time? Sales veterans, how are you
RE-presenting yourselves? What impression did you give your clients the first time you met them and what impression are you giving them now? Have you updated your personal presentation?
Your Personal Brand? Did you even consider it in the beginning? Maybe it just wasn't a thing when you started.
Think about this. In sales aren't we all a little more excited about visiting our more modern clients? The ones who just opened a new store? Or got new delivery trucks? Or are just so excited to tell you about their latest projects? Doesn't it seem like there's a little more energy surrounding them? Doesn't that give us energy too? Don't the opportunities seem a little more possible when we have more energy? It's kind of infectious, right?
Now think about your customers who have been around forever. Maybe they've outgrown their location and are buried under their own products. Stacks of dusty paperwork everywhere? Perhaps they "prefer pen and paper" to the internet. I'm exaggerating of course, but you get the idea. It's about the
feeling they give us. Some companies feel full of energy and positivity while some just feel tired and boring. Or worse,
forgettable. They may have never considered their image as a brand. They've been busy! But it may be costing them money in the long run.
How would we feel if people thought of us in these terms? Wouldn't we want to be on the bright side of the spectrum. The side where people get energized when they see us coming?
Is it ridiculous to believe there is any correlation between the profitability of these tired businesses and their lack of branding. Many of them have been in business for decades. Surely that signifies success, doesn't it?
The fact is that until our brands (or selves) are updated for
today's modern marketplace, we really don't know what their (our) true potential is.
This is why Personal (Re)Branding is a thing.
Do you need to update your personal brand?
