Ron got a call from an unfamiliar real estate agent.
He asked a question that he typically asks any agent
we've never worked with before. He wanted to know,
"How did you hear about us?"
The agent replied,
"I'm calling because I like your nuts!"
To explain, we often hand out our Spicy Orange Pecans at
real estate events and our business card is attached to each bag.
Apparently, this agent was nuts about our nuts!
What's the point?
WE GOT THAT AGENT'S ATTENTION!
One of the most valuable tips I was ever given about
building a successful business was
A * I * D * A
I've never forgotten it and I apply this basic formula
to our business every time we reach out to people.
It's simple and effective
and in order of importance.
Once we have someone's
attention,
our challenge is to keep their
interest
and
then create the
desire
to take
action.
How do we do this?
We strive daily to make real connections with real people.
Our weekly blogs are one way we attract and build that connection.
We present a variety of topics that range from
informational to inspirational to just plain fun!
Our goal is basic -
keep your interest and keep Eagle top of mind.
Then, when an agent or client is ready to take action
and contacts us to schedule an inspection,
we respond and follow through promptly.
Most importantly,
we provide our clients with an "Above the Rest!"
home inspection experience
which builds confidence and loyalty
in both our clients and their agents
and encourages them to refer us to others.
