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The Unity Community
A Weekly Letter About...
What I Decide to Write About!
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April 7, 2018 - Issue 18-14
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Good afternoon,
Weekly or Monthly?
Some of you, likely those who who will choose the monthly option offered below, don't always find time each week to read this letter. To be sure you all have the opportunity to choose, I'll continue for a few more weeks to announce that I now offer two options for receiving
The Unity Community
, weekly or monthly. On the first Saturday of a month, everyone will get the same letter. The other 3 or 4 Saturdays of the month only the weekly subscribers will get a letter. If you switch to monthly and are occasionally curious about what you're missing, I post a link each week on LinkedIn, or you can go
here
to review any archived letter after it is published. I
f you prefer the monthly option p
lease reply from the email address where you receive this letter. I
f you're a person of few words, a
simple "
monthly
" in
the subject line or message will suffice. Just be sure you send it from the email address where you receive The Unity Community, so I can be sure I'm identifying you correctly.
Change! It Affects Us all More and More.
New technology! New politics! The changes keep coming! With the steady ramp-up in changes occurring in our lives, this week's topic seems very timely.
In my own life, my recent move to Argentina prompted a significant pivot in my business focus. It was opportune that, as I was preparing for this move, I discovered the option of copywriting as a viable business model.
My lifestyle here, thousands of miles from my likely coaching (my former business) clients, would mostly preclude face-to-face meetings. Recent developments in the ways business is done might alleviate that concern to some degree - Skype, Zoom, GoToMeeting, and other services all provide good opportunities to meet via video, adding a lot to a telephone conversation.
Still, there's no true substitute for being physically in the same room with the other people in a conversation - especially true when the subject of the conversation is potentially emotional. Change is a good example of such a subject, and discussion of change is nearly always part of a coaching session.
So I was pleased to discover that my long-time passion for writing could be put to more robust use. The early discussion with a writing client, usually one-to-one, is pretty effectively done with one of the video phone services. Other than that, nobody ever cares where I am when I write for them. So this change worked well for me.
With that lead-in, I'll introduce
Adam Fleming, who looks at change and how people accommodate it...or don't, from a fresh perspective.
Marketing Support for the Business Coaching Industry
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When Change is in Your Future (or Present),
Are You Ready? Are You Fit?
In this
article
Fleming considers two major factors in people's ability to accommodate change. He defines these as Change Readiness and Change Fitness.
We know, of course, that some people accept change with little resistance. These people are Change Ready. Are they Change Fit? Maybe - that's a different question.
Others dig in their heels and fight change until it is literally forced on them - and even when the change is unavoidable they do what's necessary under protest, "kicking and screaming" through the whole process. These people are not Change Ready, whether or not they may be Change Fit.
In my case (see my opening comments above my signature), I guess I was Change Ready, as well as Change Fit!
Fleming, as a result of some work he's done under the tutelage of Dr. Steve Barlow (
The Change Gym), breaks down people's ability to accommodate change into these two elements - fitness and readiness.
PLEASE NOTE: At the end of the article, Adam offers to chat with you and, if you care enough, to learn about a course (with ICF education credit - you coaches know what that's about) to dig deeper into the subject. Enjoy!
Let's Talk!
How's your change readiness? How's your change fitness? If you'd like to share your thoughts on change, or whatever's on your mind (including your suggestions for topics or other improvements to The Unity Community), I'm all ears! Reply to this message or go here if you'd like to talk. Thanks!
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Stay Top-of-Mind with Your Prospects
If you work with business leaders to help them improve their results, you know the value of staying visible to your prospects and clients until they feel the need for your professional help.
A well-written periodic newsletter targeting your ideal prospects can be a powerful tool to keep you top-of-mind. Then, when they see the need for a coach,
you'll be the first one they think of, and you'll get the call.
Who has time to write newsletters?
Unity Copywriting makes it easy and affordable. The one you're reading is an example.
I'd love to learn more about how your business works. If you'd like to discuss
what
you do, please pick a time that works for you here, and let's talk.
New Service! Want to Contact More Prospects?
A recently added service I offer to help you find and contact more prospects is through my affiliation with Smart Money Network, where we help you connect with 25-35 carefully targeted prospects on LinkedIn each day. Check out this opportunity here.
Have a wonderful weekend
, and consider calling me
to talk about how we can cooperate to add value to what
you
do. Our discussion about how we can mutually benefit from working together is totally on me. You won't pay me a dime until you hire me to write something for you.
Be well, my friends.
John
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About John
Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective.
As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.
Contact Info
John B. Stevens, Freelance Copywriter
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