Dear Members,
There was one particular moment that struck me last year at the luncheon during which Dr. Bill Cowen was inducted into the PPRA Hall of Fame.
It was when all of the PPRA Hall of Famers in attendance stood as their names were called.
There was Larry Rubin and Nina Zucker. David Brown and Lisa Simon. Ike Richman and Sharla Feldscher. All proudly standing as their names were called, excited and ready to welcome another member into the club.
It was a real Who's Who of Philadelphia's public relations community. Just as it should be.
Why bring this up? Because the deadline is fast approaching to nominate candidates for the 2018 PPRA Hall of Fame inductee.
If you have someone in mind who is an active PPRA member and who supports the community, you can nominate him or her up until Friday, Jan. 12 at 5 p.m.
The PPRA Hall of Fame is both exclusive and inclusive. Yes, only a chosen few are selected for the PPRA Hall. But, the list of inductees is also representative of the depth and breadth of the region's public relations industry. There are academics and entrepreneurs. Agency practitioners and corporate communicators.
The Hall of Fame provides an opportunity to shine the spotlight on our profession and the people who make it special. What we do is so often behind-the-scenes. The PPRA Hall of Fame is a rare chance for one of our own to step into the spotlight.
For the rest of us, it is a chance to feel inspired by the qualities of our colleagues. I still remember Cathy Engel Menendez talking about "resilience" at her induction.
Jeff Jubelirer shared his brand of humor and humility at his luncheon. Dr. Cowen spoke with pride about the students whom he has guided and the clients he has counseled.
And, I think of the spirit of the late Sylvia Kauders, herself just the fourth inductee into the PPRA Hall in 1976. Thanks to pioneers like Sylvia, PPRA is an organization with pass-along traditions - something exemplified by the PPRA Hall of Fame.
The PPRA Hall of Fame is something special. Please consider nominating a professional for this year's induction. And, make your plans to welcome the next Hall of Famer into the fold this spring. It is sure to be another moment to remember.
Best,
2017-2018 President
Philadelphia Public Relations Association
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PPRA programs perfect for the PR pro
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When public relations professionals see #PPRAProgram, they know they are getting top-flight programs whether educational or social. It may be getting face time
with Philly's top journalists or learning the finer points of smartphone videography or getting a behind-the-scenes look at the regional
strategy to lure Amazon's HQ2 to Philly
. Recently, our exclusive Members Only programs offered an up-close-and-personal studio tour of 6ABC and a media-pitching workshop at The Brownstein Group. At one very special event, we helped our PRoactive Partner, Tree House Books, transform its space into a Winter Wonderland for its Holiday Gift Shoppe. Even our social programs break the mold with a little axe-throwing or some post-apocalyptic partying.
As always, there's no better place to network with your peers than at a PPRA program. Upcoming programs include an exploration of pitching stories to the constantly changing food industry and Careers 101 aimed at helping young PR professionals move their careers forward. Look for them and much more to come.
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Temple University graduate Chanteé Lans has joined CBS3 as an on-air reporter. She had been at Boston's CBS affiliate, WBZ, since 2015.
Reporter Miguel Martinez-Valle has joined NBC10 as a general assignment reporter from KVVU-TV in Las Vegas. Also, meteorologist Brittney Shipp is returning to NBC10 after two years at KRON-TV in San Francisco.
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MEMBER NEWS
Congratulations to Hall of Famer
Joanne Calabria on her retirement from CBS Television after 36 years!
PJM Interconnection was honored with the
Main Line Gives Back Award in the large corporation category from the Main Line Chamber of Commerce.
PJM Interconnection's Chief Communications Officer Susan Buehler is a PPRA member.
Hope Koseff Corse, Director of External Relations, Chemical Heritage Foundation, reports the organization will change its name to the Science History Institute on Feb. 1.
Joe Ricculli reports that
Weber Shandwick
, a wholly owned unit of Interpublic Group, is opening a Philadelphia presence for its NYC Health practice within the Market Street offices of fellow IPG company,
Tierney
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Nina G Zucker, principal of Nina Zucker Associates, past PPRA president and 2008 Hall of Fame recipient, was recently unanimously elected to the board of directors of
Avenue of the Arts, Inc.
Ike Richman Communications began working with Phish's Mike Gordon to encourage sports teams and arenas to use Gordon's song "Let's Go" during games. Ike Richman Communications also helped promote the HEADstrong Foundation's opening of Nick's House in Swarthmore -- a temporary residence for families who are affected by cancer.
PPRA Board Secretary Kellsey Turner has been promoted to Senior Account Executive at Vault Communications in Plymouth Meeting, Pa.
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NOTABLE PLACEMENTS
SPRYTE Communications and Crossroads Hospice & Palliative Care recently gained media coverage for its "Gift Of A Day" program, which seeks to fulfill a hospice patient's vision of a perfect day. For one long-time Eagles season ticket-holder that meant a tailgate party that was covered by both Fox 29 and 6ABC, and also made the front pages of both the Bucks County Courier-Times and The Intelligencer.
Wendi Schweiger, PR Manager at Feldscher Horwitz Public Relations, gained publicity for Holton's Heroes - a charity in honor of Holton who, at 11 weeks old, suffered a traumatic brain injury. On behalf of the charity, two children led a toy drive collecting
thousands of toys for a donation to
Children's Hospital of Pennsylvania (CHOP)
. The drive was shot live for "Good Day Philadelphia" on FOX and was also covered by CBS 3, 6abc, and
SNJ Today.
Melissa Fordyce, Director of Communications at Presby's Inspired Life, helped secure a spot on NBC10's 11am Show
featuring the organization's latest initiative to address healthy eating for older adults.
The Chemical Heritage Foundation will be featured on the Travel Channel's "Mysteries at the Museum!" on Thursday Jan. 4, 2018 at 10:00pm EST.
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#PPRAProud
Win an award? Speaking on a panel? Landed an amazing media hit?
Email us your good news at
info@ppra.com or tweet us using #PPRAProud.
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UPCOMING EVENTS
"Philly Loves Food: How to Serve Up Your Client's Story"
Wednesday, January 10, 2018
5:30 - 7:30 p.m.
Gran Caffe Aquila, 1716 Chestnut St., Philadelphia, PA
With magazines such as Bon Appétit buzzing about Philadelphia as "quickly becoming one of America's greatest eating cities" - not to mention most fun drinking destinations - PPRA will explore how pitching stories for the food industry is changing.
On the eve of Philadelphia's winter restaurant week, PPRA presents a panel of food industry experts to discuss this award-winning sector of regional hospitality. The group will discuss the varying needs of media platforms and will offer tips to help you present fully-baked ideas to readers and viewers.
"Crisis Comms Done Right: Experts Share Case Studies on How to Handle the Hot Seat"
Thursday, February 8, 2018
8:30 - 10 a.m.
Saxbys HQ, 2300 Chestnut Street, Suite 310, Philadelphia, PA
As PR pros, we can spot a brand crisis from a mile away. Sometimes they're funny. More often, they're not. We know the hard and fast rules of crisis comms - plan ahead, be simple yet strategic, choose your platform wisely. Now, we're taking a deeper dive into crisis communications with a panel of experts who have gracefully led their clients or organizations through tricky times. Each expert will present a brief case study highlighting details (as many as they can share) about how they navigated the crisis and offer a few key takeaways. A 20-minute Q&A with our experts will round out the event.
Student Program: "Careers 101: From College to Career"
Tuesday, April 10, 2018
5:30 - 8:30 p.m.
PECO, 2301 Market St., Philadelphia, PA
Does it seem like you're always getting the same advice on landing your first job out of college? "Be patient, an opportunity will come along" and "Go on as many informational interviews as possible in the meantime" are truths of the post-grad (or soon to be) life. Still, PPRA knows you need more answers than that!
Join us for the annual Careers 101 event to hear from a panel of communication industry professionals who have been in your shoes and come out on the other side with a job offer. You'll have the chance to ask all your burning questions and network to your heart's desire with folks with connections potential employers.
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PROACTIVE
Each year,
our PRoactive program allows members to lend their time and talents as public relations professionals to a new nonprofit partner. This year we're helping literacy-advocate Tree House Books. You can support our PRoactive partner by making a new or gently used book donation by emailing kturner@vaultcommunications.com.
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WELCOME NEW MEMBERS
New faces have joined PPRA. Make sure to say hello if you see them at one of our next events!
- Vanua Abdul-Badee, 360 Marketing & PR
- Lisa Bien, Acuity Healthcare
- Michael Lee
- Caitlan McCafferty, Furia Rubel Communications
- Joseph Ricculli, Weber Shandwick
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JOB BANK
Your dream career could be a few clicks away. Visit
PPRA's Job Bank for more details on the following positions:
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Senior Account Executive, Gregory FCA
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Account Executive, Gregory FCA
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Communications Associate, The Pew Center for Arts & Heritage
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Senior Account Executive, Brian Communications
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Communications Associate, William Penn Foundation
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Communications Manager, Saul Ewing Arnstein & Lehr LLP
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Communications Coordinator, Saul Ewing Arnstein & Lehr LLP
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Social Media Manager,
Ceisler Media & Issue Advocacy
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Media Relations Representative, Federal Reserve Bank of Philadelphia
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Senior Public Relations Specialist - Research,
Children's Hospital of Philadelphia
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