Rich Enterprises is pleased to serve the HVAC industry. Our cold calling services allow your outside sales reps to focus on closing, while we focus on lead generation and appointment setting. We help your business obtain new HVAC maintenance agreements within your HVAC service area.
Effective Techniques for a Successful HVAC Direct Mail Campaign
HVAC Direct mail campaigns are cost-effective tools to target new customers. Direct mail pieces of different types can be used to reach your Refrigeration audience and complement your existing marketing plan and campaign goals.
What do you hope to gain with a marketing campaign? Are your goals to introduce your Mechanical product or service, brand awareness or maybe company updates with new offerings? Or, is your marketing goal to generate sales leads? Will your direct mail campaign stand-alone, or be part of a wider marketing effort?
If you are introducing your product or service, as well as building name recognition; direct mail works well as part of a larger public relations campaign. Direct mail pieces can play integral supporting roles in broad campaigns that target your audience in multiple ways. An HVAC direct mail campaign can also stand on its own merit. A stand-alone direct mail campaign works well if your goal is generating sales leads for an established product or service.
Regardless of the format and design choices you pick for your direct mail piece, remember the first rule of advertising - the "K.I.S.S. Principle"- keep your piece simple. Also make your direct mail choice eye-pleasing with easy-to-read fonts and contact information. Use pictures that are "worth a thousand words" and give "special offers" will help your direct mail piece stand out from your Refrigeration competition.
Effective direct mail techniques are much more than the physical direct mail piece that ends up in a mailbox. Combining your Mechanical marketing goals with your direct mail campaign is integral to your direct mail campaign's overall success.
How do you market for new customers? HVAC Insides Sales through Rich Enterprises Inc has been providing marketing campaigns that can incorporate direct mail along with cold calling since 2005.
Contact us to start your next marketing program
(888) 443-5247
About Us
We have worked in the HVAC industry since 2005 and have helped heating and air businesses across the country by providing new sales leads and qualified appointments. Our services include cold calling, telemarketing, lead generation, appointment setting, and lead qualification.
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contact us if we can be of service!
