THANKFUL TO BE YOUR TOURISM TEAM
An update from CEO Laurie Baker
|
|
I want to wish you and your family a happy and safe Thanksgiving on behalf of the Redding Visitors Bureau and the Redding Tourism Marketing Group Board of Directors. This year takes us back to the roots of Thanksgiving. The Pilgrims and Native Americans came together to give thanks for overcoming various challenges and we are now facing the same situation. During COVID, many of us are struggling through the hardships. No matter how many people will be at our tables this year, it is a special time we set aside as a nation to care about others, to be thankful for what we can, and to celebrate new beginnings.
|
|
As for us at the Redding Visitors Bureau, we are thankful for our role in supporting our community whether it be directly though the projects you will read about in this newsletter, or indirectly by bringing outside revenue into the community.
As we told you in previous newsletters, we shared the message of Shasta County Health by telling visitors about the Gold Star program for COVID protocols, we partnered with the Shasta EDC on an SEO campaign to use the influence of our website traffic to tell the story of why Redding is a great place to live, and we supported our restaurants by offering daily updated information so people had accurate information all in one place. Now, we are pleased to complement the Greater Redding Chamber of Commerce 'Shop Local' message by giving people one place where they can online shop during the holiday season.
Please read what the team has to share in the rest of this newsletter and know that we are thankful to be your tourism team.
Laurie Baker
CEO, Redding Visitors Bureau
|
|
ITINERARIES BY LOCALS PROJECT LAUNCHES
Download the TOOLKIT to share the completed Redding City Identity Project
|
|
The Redding Visitors Bureau was chosen for our expertise to complete the 'Itineraries by Locals' project, one of the Redding City Identity Project "20 Ideas By 2020." The Redding Tourism Team already designs itineraries for visitors, so why not expand on that by creating itineraries by locals for locals? The goal of the project was to strengthen the identity of its citizens and instill pride in our city.
What makes the 'Itineraries by Locals' project special is it shows how your neighbors experience Redding. Our team conducted dozens of interviews with locals to share their insights, secrets, and must-do activities to best #exploRedding in one day. The itineraries include anything from the perfect picnic spots and hidden waterfalls, to the best of local shopping and dining.
Join the Redding Visitors Bureau and the Redding City Identity Project in sharing the message of these fantastic one-day itineraries to take advantage of what's in our own backyard. Download the toolkit to get printable versions of each itinerary, branding assets, and social graphics and copy that will make sharing and posting effortless.
|
|
SUPPORT LOCAL JOBS THIS HOLIDAY SEASON
Browse our list of online stores in Redding offering curbside pickup
|
|
There is nothing like finding that perfect gift for friends or family during the holidays and bringing them joy with a gesture that symbolizes your relationship. Retailers need our business now more than ever and shopping locally – either at locally owned or chain stores – means you’re supporting local jobs.
With COVID safety protocols in place, people are expected to shop online more than usual. Instead of shopping with Amazon, try buying from stores rooted in our city who employ your neighbors, friends, and family. Keeping jobs here strengthens our local economy.
The Redding Tourism Team compiled a list to act as your ONE STOP SHOP for online shopping for stores in Redding that offer curbside pickup. Please let us know if we missed a store so we can add it to the list!
We're partnering with the Greater Redding Chamber of Commerce and complementing its ‘Shop Local Giveaway’ where you can submit your receipt from a locally owned business to enter a drawing to win prizes. The Chamber is drawing winners now through Dec. 20. Either submit your receipt from locally owned businesses via email to shoplocal@reddingchamber.com, drop them off in-person at their office located at 1321 Butte Street #100, or mail them. Include your name, phone number and email address on your receipt to be eligible to win. You can submit the original receipt, take a photo of the receipt or include it in an email for the Chamber to contact you if you win. Deadline to receive receipts is Sunday, Dec. 20.
|
|
WORLD-CLASS LIGHT DISPLAY IS READY
Redding Garden of Lights features 1 million lights throughout 10 acres
|
|
The opportunity to start a new holiday tradition has arrived. The highly anticipated Redding Garden of Lights at the Turtle Bay Exploration Park and McConnell Botanical Gardens opens Friday, Nov. 27 and runs through Dec. 27. Enjoy lights and festivities and discover an immersive experience for the entire family. Create new and lasting memories this year with all the unique colors, sounds, and scents of the winter season.
Explore winding paths leading through 10 acres of artfully illuminated and immersive displays exhibiting world-class design. Celebrate the natural world with wildlife and plant themed exhibits unique to our region. Enjoy cheerful amenities and community spaces throughout the gardens, including holiday-themed drinks, gifts, and food.
Tickets are on sale now and can be purchased ahead of time online or at the door. The Redding Garden of Lights has something for everyone.
|
|
REDDING IN THE NEWS
Redding gaining exposure through media outreach
Media outreach is one of the many marketing initiatives of the Redding CVB. When a positive article about Redding appears, it's very likely our team assisted in the publication of the story -- whether it's providing photos, hosting a travel writer or connecting the author to local contacts and experts.
The result of the published work is called "earned media," which is part of our public relations strategy and it appears to the general consumer in a native and organic way of advertising. Below are a few of the earned media articles published in November.
|
|
|
|
We love the holiday season — the decorations, starry lights, religious displays and multicultural celebrations that light up cities and towns everywhere from November to January. |
|
|
|
Redding, California, the center of outdoor recreation in the Northlands, is becoming the next stop for active families. |
|
|
|
The Holiday season is about traditions. Whether you decorate your house the day after Thanksgiving, cut your own Christmas tree down with the whole family or open presents in wee morning hours of December 25th, every family... |
|
Follow the Redding Visitors Bureau on Social Media! |
|
|
|
|
|
|
