One of our recent
articles
centered on companies using the “life changing” marketing ploy in their advertising as a new way to endear their products to new prospective buyers.
It got me wondering
what is making these ad companies presume that we all need our lives changed. On a scale of happiness with, let’s say “my existence is endlessly beautiful” at the ideal top and whatever its absolute opposite would be at the bottom, most of us would be residing somewhere in the middle.
“Where in between?” is the question. Most people I would think have an enduring quest to constantly improve their position on the “Happiness” or shall we say “Quality of Life” scale. It certainly is a goal of mine.
Happiness for most of us partly implies being able to conceive of a better future which of course later becomes a better
now.
Attaining goals, being successful, finishing important projects, vacations, seeing or contemplating being with a loved one, having and loving a compatible partner, envisioning a great meal at a favorite restaurant, observing family/friends winning in life, etc. are all things that would help plot us more on the plus side of this scale.
One has to be able to look, imagine, or project into their own future positive, fun, constructive, and worthwhile things to help make our existence the way that they wish to have it in our tomorrows. The ability to project into tomorrow is critical to our “quality of life”.
Do you know what a primary barrier is to being able to project into tomorrow, or dream of future happy moments or to contemplate making high flown goals?
What can acutely prevent us from thinking about anything but the here and now?
