Dear Executive Director:

Since you’ve just gotten an informal survey from Regional Manager Dana Geiger through Promo Connect and have completed the 2018 RAC Benchmarking Survey, you may be thinking about surveying your members, too.

Here’s an article from the Association Management Center (AMC) about surveys I thought I’d share with you. “Asking the Right Questions” is not an in-depth piece, but writer Assistant Editor Valerie Romack covers the basics—