When Wisconsin teams like the Bucks make a championship run, does your business take advantage and tie in marketing and promotions to that success?

A. Yes, whenever we can we'll tailor our marketing to capitalize on a hot local team and build interest in our brand.

B. No, our marketing efforts don't follow what's trendy.

To cast your vote, click here and then scroll down to the IB Poll on the right-hand side of the page. 

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Results from last week's poll question:

When considering a new job, how much do you pay attention to online reviews about the company?

  

A lot. Workplace culture is too important to leave to chance, and I value every insight from current and former employees.	33%
It depends. Reviews that are too positive seem fishy, just like ones that are too negative. I look for balanced critiques.	42%
Not at all. Anonymous reviews aren't trustworthy. I go with my gut.	25%