Creating Effective Facebook Ads - July 25 2019 

Facebook has the biggest reach of all the social media platforms AND, arguably, the most powerful targeting capabilities. As a result, Facebook advertising can play a significant role in helping you to:

• Increase your reach to current and future fans
• Build engagement with fans and visitors to your Facebook business page
• Prospect for new customers/clients

During this seminar we will:

• Conduct a quick review of Facebook marketing fundamentals
• Discuss Facebook’s targeting capabilities
• Introduce the concept of “Personas” and how to use them
• Compare “boosting a post” to creating an ad in Facebook
• Analyze the key elements of an effective Facebook ad
• Explore Facebook analytics and how to use them to improve your marketing