Whether you’ve been in business for 3 or 30 years, there’s one sure way to communicate with all of your customers quickly and efficiently… and that’s through email.

Right now, you probably have a group of clients you send daily, weekly or monthly emails to. You have events, sales or special offers and people show up. You open your doors and answer your phone and clients rely on you. You’re probably even getting a good bit of traffic to your website. So slowly and surely (or fast if you’re lucky!), your business grows.

But if you’re not nurturing your clients and actively growing your email contact lists, this growth will slow… or even stop. There are many reasons to use email to communicate. One, is that it builds relationships with customers and drives them to take actions. Not only that, but it’s an easy way to let them know about new products and services you have, upcoming sales or other events going on.

Actively growing your contact lists allows you to keep an ongoing cycle of prospects, new customers and repeat customers opting in to receive information from you, so you can keep growing from your inbox and beyond!

Start simple

Not sure where to start or how to grow your list? I like to tell clients to start with a simple strategy first. And that is by always doing two things: reaching people and remembering to ask. So, what does this mean? ...