Happy 2020! We kick the new year off with a focus on products versus solutions, for both product management and product marketing.
The common theme in both disciplines is this: Products are what we build. Solutions are what customers do!
I sincerely hope 2020 is your best year ever. Enjoy our January issue.
High Octane Product Management Blog
Solutions Marketing vs. Product Marketing: One Big Difference
Are You Managing Products or Managing Products to Deliver Solutions?
The Product Management Playbook
Using Non-Product Dialogues to Answer Product Questions
In the Trenches FAQs
Hiring a Product Manager - The Million Dollar Dilemma
Maturing the Product Management & Marketing Discipline
Recalibrating Your V, Your O and Your C
High Octane Product Management Blog
Solutions Marketing vs. Product Marketing: One Big Difference
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. But there is one huge difference in real-world practice.View the article.
Are You Managing Products or Managing Products to Deliver Solutions?
S
tart with this concept. Products are what we build. Solutions are what customers do. If we just make them better at doing things that improve their business success, our success is all but guaranteed.
To get there though, we need to recalibrate our V, our O and our C. Here's the plan
.
Using Non-Product Dialogues to Answer Product Questions
"What's in the next version?" "What are the top priorities on the roadmap?" When answered literally, they rarely give people the information they're looking for.
Hiring a Product Manager - The Million Dollar Dilemma!
You're hiring a product manager. Do you hire an experienced product manager who can acquire domain expertise or a domain expert that can learn how to be a product manager?
Maturing the Product Management & Product Marketing Discipline
Recalibrating Your V, Your O and Your C
Consider how you currently define these three terms. Are you thinking big enough?
Value - Deliver strategic customer value that's exponentially greater than any single product or service can provide on its own.
Outcomes - Make customers quantifiably better at cross-functional workflows that have strategic value to their business. Don't limit yourself to only making them better at things they can do with a single product.
Collaboration - No more silos. No more competing priorities. One unified team of product managers adopting one view of the market. One set of "coordinated priorities" across the portfolio to create the solutions.
These are three fundamental concepts of Portfolio (solutions) Product Management. And by the way, the VOC (voice of customer) that we know and love today also needs a slight recalibration in a solutions model!