Dear Executive Director:
Here’s
another interesting article by Callie Walker of MemberClicks—“Five Website No-nos for Association Pros.” It’s a followup to her “Four Things Your Members Expect” from last June. This time she’s writing about members’ expectations of your association website—things your members expect regardless of your association’s size, or number of staff.
Here are the five key no-nos MemberClicks identified:
1.
Not removing past event information
- Outdated info confuses people.
- WORSE, it subtracts from upcoming events.
2.
Same ol’, same ol’
- If site visitors have already seen everything you have to offer, they won’t come back.
- You don’t have to completely rebuild your website, but you can update graphics and photos, add new content, etc., to keep things fresh.
3.
Broken links
- Not only can’t visitors get to where they (and you) want them to go, this makes everything (and everyone!) associated with your association seem “unprofessional.”
4.
Burying member log-in / contact us information
- The member log-in area and your association’s contact information should be on just about every page of your website—this is KEY for engagement and by extension, member retention.
- AND be sure all your address, phone and e-mail info is correct!
5.
Your “Join Now” button doesn’t stand out
- If visitors can’t figure out how to join, or you don’t ask them to, that’s a HUGE missed opportunity for your association!
Read Callie’s entire article
HERE
.
Sincerely,
