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May 21, 2019
Distribution: RVPs, DDs, Chapter Chairs, Marketing Chairs
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Powered by SBA Logo Inclusion
As you all have seen, the SBA audit report mentions that SCORE's published materials did not consistently acknowledge SBA's support of the program. Many of you are aware that the SBA released a new logo in May 2018, and
you have been updating materials ever since you were notified.
We are asking for more clarification around how and where the logo should be, and will share that with you as soon as we have that information.
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SCORE Online Resources
We are in the middle of a content audit of
www.score.org
to remove old, outdated content that isn't receiving a lot of traffic. We are redirecting the older, less popular content to newer pieces if they exist OR redirecting to the relevant topic landing pages if a newer article is not available.
To goal for the site audit is to provide our visitors the latest, most relevant small business content. We want to strengthen our credibility as the resource for entrepreneurs and small business owners, a virtual one-stop shop for small business education.
As a reminder, www.score.org houses content in a variety of formats, such as eguides, templates, checklists, blogs, articles, infographics, data reports, podcasts and videos. We also archive our webinars and courses on demand, which we are also auditing. Please remember to use our resource library and online workshops with your clients.
If you have any suggestions for topics you'd like to see on the site or would like to submit a guest blog, please email blogs@score.org.
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Website Update
Another round of improvements will be available on the SCORE national and chapter websites on Thursday, May 23. The most notable changes include improvements to the mentor search and profile settings, updated secondary menus, and improvements to the website sitemap. Please review this
change management document
to understand the details of this latest website update.
We aim to keep you informed of the work that we're doing to optimize the website. To help us achieve that goal, please share the name and email address of your chapter webmaster. Send this information to
campaigns@score.org
so that we can update our records and communicate with your webmaster directly.
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Upcoming SCORE Webinars
These live webinars are hosted every week and contain content about small business tips and strategies.
See our upcoming offerings:
Tuesday, May 21st | 1pm EST
Thursday, May 23rd | 1pm EST
Thursday, May 30th | 1pm EST
Thursday, June 6th | 1pm EST
Tuesday, June 11th | 1pm EST
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The #1 resources your clients and potential clients were looking for last month.
Highest Attended Webinar:
Top Search Terms:
- great customer service
- spreadsheet template
- business plan format
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SCORE Brand Guide
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As a reminder, SCORE has released a Brand Guide. As we have discussed, we need to increase awareness of all that SCORE's volunteers achieve. One of the ways to do that is to make sure we are all speaking about SCORE with the same, consistent message that resonates with what clients have told us they want and need. Please take a moment to become familiar with the Abbreviated Brand Guide as each of our volunteers are the face of SCORE.
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Vistaprint Portal Update
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We are experiencing technical difficulties with the SCORE Vistaprint Portal. Due to these issues, we advise you not to order business cards from the portal at this time. While we work diligently to find a solution, we recommend that you use the Word version of the 2019 SCORE business card templates provided below. The Word templates are highly customizable and easy to use. If you prefer, you can swap out the standard SCORE logo and replace it with your local chapter logo instead. You can find and download your chapter logo by
clicking here.
Please note: You will have to re-size your chapter logo to fit the business card template. After completing your template, simply send the document over to your local or preferred vendor for professional printing.
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