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| Greetings! |
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| This month, I attended the Performance Excellence Network's spring conference in Brooklyn Center, MN. I learned a lot about how different organizations have embedded the principles of excellence into the fabric of how they do business. If you are interested in learning more about this topic, please give me a call at 763-551-4777. Mark Komen, Owner, TAB Twin Cities - North/Central |
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| Management and Strategy |
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| Staying On Top of Your Competitor's Marketing Strategy |
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| No matter how unique your product or service, every business has a competitor (or more than one). This is probably a good thing because it means no CEO or business owner can become complacent or believe there’s no threat to his or her company’s well-being.
Competitors are a fact of life. The trick, in terms of crafting your company’s marketing message, is knowing what the “other guy” is saying and how well their message is being received by the target audience.
Here are five tips for staying on top of your competitor’s marketing strategy: |
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| Human Resources |
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| Employee Motivators |
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| A recent discussion on our hiring efforts and the candidates' motivators converged on a common theme connected with age. The following observations seem to sum it up: |
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| Pay Attention to the Learners |
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| When you are documenting processes or teaching people how to do things, pay attention to the learning style of the learners. Don’t be one of those who wonders why people don’t get it when you simply tell them something they want to actually see or get a feel for. This is called adapting your communication for the Visual, Kinesthetic or Auditory people. This also applies to your prospects and customers, by the way.
Dave Fingers, Wired Mustang |
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| Business Radar |
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| You can run a (very) successful business with no knowledge of KPIs, but it sure helps to have some kind of business and personal radar to stay focused and reduce anxiety.
Paul Rayner, Virtual Genius |
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| Pay Yourself Back |
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| If you make a personal loan to your business, then the business should pay you interest (in addition to paying you back).
James Selecky, Weifield Group |
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| Staff Recommendations |
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| Create a method for your staff to make recommendations for improvement on a regular basis.
TAB Winnipeg Board 501 |
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| Stronger Candidates |
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| Looking for new staff who are currently working in your industry may be more effective than generic job postings. You may get stronger candidates
TAB Winnipeg Board 210 |
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| Upcoming Events & Webinars |
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| Webinar |
| TAB BOSS Educational Series |
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May 16, 2018
5 Problems Everyone Has With Marketing Their Local Business in the Recommendation Economy & How To Easily Solve Them |
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| Maximize Your Business Potential! |
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TAB helps forward-thinking business owners grow their businesses, increase profitability and improve their lives by leveraging local business advisory boards, private business coaching and proprietary strategic services. |
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