The chasm between web-centric companies (Google, Netflix, Amazon, etc.) and the legacy broadcast industry continues to grow. Now, it's focused on content preparation tools. Despite the "us vs. them" narrative, industry alliances and loyalties won't be the primary factors for choosing one tool or technology over another.
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Collecting Royalties on Technology Patents
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A Fortune 500 company has an extensive portfolio of technology patents for digital products found in the consumer electronics, medical and defense industries. The standard market research provided by most research firms fell short of the company's precise research needs. In fact, such "cookie cutter" research painted an inaccurate picture of patent-value. Download the case study to find out how DTC provided the company with detailed market intelligence to help royalty-collection efforts.
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