I was listening to a podcast about resort marketing the other day and they were debating what the best marketing for resorts was. If you think it is social media or email marketing then you would be wrong. One of the only things they all agreed on was that amenities is the number one thing resorts should spend money on to attract guests.
When comparing accommodations people are more likely to choose a place that offers them more - stronger WiFi, more comfortable bedding and more activities, such as a waterpark. A waterpark is a huge draw to travelers since it offers them endless hours of onsite entertainment, but with that huge draw comes a lot of responsibility. So, this month I spoke with Robert Rognrud, the General Manager of Polynesian Resort, a vacation property in the Wisconsin Dells that has both indoor and outdoor waterparks, about the exciting world of running both and resort and two waterparks!
RCI, the worldwide leader in vacation exchange, and CustomerCount®, an enterprise customer feedback solution for the vacation hospitality industry, recently announced the launch of TravelVUE, a multifaceted social-analytics and support system that monitors brand sentiment, gathers real-time brand conversations and provides insight for social media and marketing teams. Through aggregated reports, TravelVUE can help travel professionals make critical decisions related to the performance of digital and social advertising, audience engagement with content, reputation management and the delivery of social customer service.
Resort Travel & Xchange (RTX), the Asheville, North Carolina-based vacation ownership exchange company will be celebrating a company milestone when it attends ARDA World 2018 in Las Vegas, Nevada from May 6-10 at Caesars Palace as both an exhibitor and a patron sponsor for the fifth year in a row.
