New STI Logo

ShopperTech Update              March 28, 2018 - Volume 9, Number 3

Join Our Mailing List!
In This Issue
RESEARCH: Why 92% of Brands Want to Do More with POS Data
WEBINAR: Using AI to Personalize the Grocery Shopping Experience
ANALYTICS: Data Science Drive Better-Performing Influencer Campaigns
STI MARKET WATCH

 

STI Social Media Groups

 

Quick Links

 
RESEARCH

Why 92% of Brands Want to Do More with POS Data 

By Christopher 
Di Grazia

With brands battling to keep up with the constant change so common in retail today, it should come as little surprise that 92 percent of product vendors selling through mass market retailers want to do more with POS data. The intensification of competition and the rising importance of emerging retail technologies has forced brands and retailers to adapt. Yet with great change comes great opportunity, a point made clear by the 92 percent. . .

VIRTUAL LEAD MARKETING CONFERENCE - Thursday, April 26
 
The13th LEAD Marketing Conference is a virtual event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement,  Analytics, and Digital applications areas.

Registration is Complimentary -- attend all day on Thursday, April 26th as the conference streams live, or just log in for the sessions that interest you.

Presentations are still being finalized, but will include::
  • Beyond Amazon: Building a Diversified E-Commerce Retailer Portfolio for Your Company
  • Next Generation Loyalty in Food Retailing
  • Back to Basics: TPM Business Value
  • Design Sprints: A Framework for Kicking Off & New Products in Just One Week
  • Reverse-Engineering Amazon's Product Search Algorithm to Expand Brand Visibility & Drive Channel Sales Growth 
Even if you can't attend the live event,  register  and receive links to all session recordings and supplementary materials.

 Register Now!


STI WEBINAR

Multi-Dimensional Use of Data & Analytics in CPG Marketing

Data and analytics has become a marketer's most powerful tool. Without knowing how to leverage your consumer data, your recommendations are just guesses.

Take a peek behind the curtain with Luckie to see how to turn insights into revenue by learning how brands like Brown-Forman, Cetahil and Little Debbie leveraged data and analytics to drive demand in the CPG marketplace.

Click on the image below to view the presentation:



PROMOTIONS

Print-at-Home Coupons Fade as Digital Redemption Increases
 


For the fifth consecutive year, US consumers' redemption of digital coupons increased by double digits, according to a year-end analysis of CPG coupon activity by Inmar, Inc. Last year, consumers' digital coupon redemption rose 67 percent, while marketers increased digital coupon distribution by 38 percent.

In sharp contrast to the explosive growth in Load-to-Card coupon redemption, Print-at-Home (PAH) coupons suffered a significant drop in redemption, falling 33 percent between 2016 and 2017...
 

 
MARKET WATCH
LATEST STI PUBLICATION
 
Shopper Technology Institute's Latest Book,

Digital Disruption is the use of new technologies -- such as virtual reality, augmented intelligence, and blockchains -- to improve traditional processes and procedures. Coming to grips with digital disruption 
begins by understanding its impact and implications.

Just published, this fourth book from the Shopper Technology Institute aims to be your guide to digital disruption, featuring essays by thought leaders and solution providers that outline the new processes and procedures so that merchants and marketers can chart a new path in today's rapidly-changing marketplace.

Click here to read samples and ordering information for the paperback and Kindle editions.

 
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Eggs Ain't What They Used to Be, 
We Need a Grocery Olympics, and Welcome to the Era of 'Free-From' Food.
 
CLICK HERE to read these stories and subscribe.

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS



 

Video Mining
AFS Technologies


Precima
Precima

 

 

 

CORPORATE MEMBERS                             ALLIANCE  PARTNERS

Gladson                                                        Saint Joseph's University 

Inmar                                                             Center for Advancing Retail & Technology

InContext Solutions                                     GS1

Profitero                                                        VSN Strategies

AppCard