January 2020 Newsletter
Opening the Front Door to Your Community 
In January, our thoughts turn to helping our communities leverage their Live 2 B Healthy® classes to bring in more outside visitors to their communities. We do this to fulfill the promise we make to senior living communities to “Open the Front Door” . Besides healthier seniors overall, one of our priorities is helping our community partners leverage the competitive advantage our professional senior fitness programs provide.  We know that competition is fierce and that open beds mean lost income. We want to help our communities let possible future residents and their families know that they provide a professional, proven, onsite senior fitness program that goes far beyond the average activity programs offered by the majority of senior communities.
In an ongoing effort to help our communities Open the Front Door , we began holding an annual Most Fit Live 2 B Healthy® Community contest in January 2019. 
Participating communities had such phenomenal results (the 2019 Most Fit Live 2 B Healthy® Community , Living Meadows in Madelia, MN won the contest by increasing their attendance by over 194% in January – including 15 visitors from outside their community! Other communities reported 13, 14 – up to 17 outside visitors in their classes during the month of January 2019 alone!), that we are sponsoring a 2020 Most Fit Live 2 B Healthy® Community contest again this January. (Click on the chart at the right to see the top 15 participating community results from 2019)
Top Results

Click here to see the top results from our 2019 Most Fit Live 2 B Healthy®Community contest. →

Read more
live2bhealthy.com
We encourage our communities to invite outside visitors to participate in their Live 2 B Healthy® classes because it’s such a great way to introduce visitors to their community! It’s a low-pressure opportunity for potential future residents to get a feel for the community. Having an activity to do helps them to get to know a few residents in the classes, witness what goes on on a daily basis inside the community and reduces the fear we all have when contemplating a move to a new neighborhood.  
Live 2 B Healthy® has created special marketing tools for use during the month of January, including: 
  • A short video for use on websites and/or social media
  • Press releases to make sure that local media is aware of the FREE classes available in their area
  • Tear off flyers that can be posted on local public bulletin boards.
Video
Press Release
Flyers
In addition, our Marketing Department is available to assist partnership communities with specific needs such as:
  • Designing Health & Wellness pages for their website
  • Providing newsletter articles
  • Social media strategies
  • Designing of exterior signage
  • & more
While all of these tools are provided year-round, we have found that by providing a motivating factor such as a contest helps our communities to finding new ways to invite in guests. It also reminds us all to be searching for new ways to reach out to seniors throughout the year. 
In addition to Opening the Front Door , we also help our partnership communities to “ Close the Back Door ”. Learn more about how our Live 2 B Healthy® programs help our partnership communities with Closing the Back Door in our February 2020 Newsletter.
Connect with us