ARtillry Intelligence projects consumer AR revenues to grow to $14.02 billion by 2021. But how will this materialize? What product and business models are best positioned? We take a closer look.
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Enterprise AR’s effectiveness and ROI continue to be demonstrated. The latest comes from Upskill, which reports 10-34 percent faster projects, 8-46 percent better worker ergonomics and 18 percent higher first-time fix rate.
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AR will shine in local commerce, as it informs purchases and activities beyond search and apps' current capabilities. But before we get close to that vision, a few things need to develop, including location data and the AR Cloud.
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Charlie Fink sets out in Metaverse to defy shallow XR coverage by taking a deeper and more multi-dimensional look than most. He does so through the lens of XR’s biggest drivers and beneficiaries: tech, society and business.
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The list of industries that are prime targets for XR continues to grow. Healthcare has always been on that list, with the thought that AR can assist surgeons, while VR can aid in pain management. But It’s a double edged sword (or scalpel).
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With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer
ARtillry Insights: a bundled package of original reports, data slides, video and analyst access
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