Tips on Strategy, Design, Content and Social Impact
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Does your business have a positive impact? Find out April 26 or June 7
Every business - including yours - has an impact on customers,
employees, the community and the environment. The impact could be positive, neutral or negative. Assuming you want your business to have a positive impact, here's your chance to learn how. Hollister Creative and UBS Financial Services are co-hosting Best for PHL workshops on April 26 and June 7. Through a guided, confidential online self-assessment, you will gain surprising insights and learn how adopting positive impact best practices can strengthen your brand
and your bottom line.
Need a do-it-yourself plan to get found online? Register for conference
When the Greater Northeast Philadelphia Chamber of Commerce presents its Women in Business Conference on April 19, Hollister Creative President Kim Landry will speak on "
Winning at Local Search: A Do-It-Yourself Plan To Get Found Online." Her audience will learn the essentials as well as the newest ways to enhance their company's online presence, including the role of their website, blog, social media, directory listings and Google Knowledge Panel in organic, paid, local and mobile search.
Now you need a booster rocket to blast your Facebook posts into the News Feed.
10 power tips to supercharge your business Facebook page
It's harder than ever for a business to reach its audience on Facebook, thanks to (or rather, no thanks to) an algorithm change in January. To help your business blast through this new barrier, we have prepared a countdown checklist. So get into the control room and do these 10 things to prepare for - 10-9-8-7-6-5-4-3-2-1 - liftoff!
To stand out in local search, take advantage of new ways to enhance your Knowledge Panel.
Google gives you 5 new ways to make your Knowledge Panel an awesome free ad
Google keeps coming up with new ways for
all businesses to stand out in local search. Cases in point: Google's five most recent enhancements to the "Knowledge Panel" on the search engine results page. Learn why and how to make the Knowledge Panel an awesome free ad for your business. Follow step-by-step directions for adding "Attributes," "Description," "Opening Date," "Posts" and "Questions & Answers."
Ever get stuck in an endless, boring meeting? An ounce of prevention could be the cure. Better yet, 16 ounces, if they come in this not-at-all-subtle coffee mug. Place it prominently on your meeting table, and you'll be amazed at how quickly the conversation progresses. And how people stay on point. With a bit of snark, you'll make your point without saying a word! (*not recommended for meetings with people you don't know or bosses with no sense of humor.)
If you'd like this meeting-saving mug,
click to answer the question in this email! Three subscribers who answer the question will be randomly selected to receive a snarky mug.
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