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Justin Cheshire |
Wow! It's been a season of amazing partnerships. We take this opportunity to thank our friends at
The Center for Youth,
Ardent Learning,
415 Productions,
Dixon Schwabl , and
Digital Rochester for their valued collaborations. You can see some of the exciting projects we have partnered on below, in this month's "Cheshire on the Road" section.
We'd also like to thank our new friends at
JR Language Translation Services, Inc.
for collaborating on "Attracting and Hosting International Attendees." Although the focus of this article is primarily events with international attendees, you'll also find some great tips for the occasions when you hold an event in in a U.S. region where many attendees' native language may not be English.
As you can tell, one of our fortés is collaboration, so if you have an upcoming meeting or special event for which you need a great partner to help you achieve your vision, please contact me at (585) 325-4250, ext. 102, or email me at [email protected]. We'd love to put our creative team to work for you!
P.S. Be sure to also check out "Everyone Has a Story," in which we highlight some of the amazing new equipment and technologies at our fingertips.
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WCNY 2017 Taste of Fame - Coming October 14!
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WCNY 2016 Taste of Fame |
It is our pleasure to be involved again this year in the
WCNY Taste of Fame that will take place on October 14 at the Syracuse
Oncenter. This annual
Fundraising Dinner features the amazing food, stories, and fun Chef Richard Blais will be serving up! Richard is a
successful chef, restaurateur, James Beard nominated cookbook author and television personality. He is also a regular judge on Food Network, and the winner of Bravo's "Top Chef All-Stars."
Our involvement marks the second year partnering with
415 Productions,
the in-house production company of WCNY public broadcasting in Syracuse, NY.
Interested in attending this deliciously creative fundraising event that supports WCNY Public Broadcasting? There's still time to get your tickets to attend what promises to be a spectacular evening!
Fashion Week of Rochester - Coming October 10-14!
 From October 10-14, Cheshire will be partnering with The Center for Youth to
provide lights, sound and ambiance, illuminating the models who light up the runways, in Fashion Week of Rochester
. The purpose of this annual fundraising event is to focus a spotlight on the issue of youth homelessness.
This dynamic five-day fundraiser kicks off with "Wheels and Deals," a fashion boutique crawl, includes a canine fashion show, exposes the "edgier" side of fashion, and showcases contemporary fashion, including business attire, day wear and even bridal fashions.
All proceeds from this innovative event go to benefit The Center for Youth, so
get your tickets soon, as seating for some events is already sold out! Hope to see you there!
 From May through July, we partnered with
Ardent Learning
on the Nissan Executive Management Series that took place in eight cities across the U.S., including
Dallas,
Atlanta,
Denver,
Marina Del Rey,
Seattle,
Chicago,
Morristown, NJ and Washington, D.C.
Our team supplied equipment and labor for each general session and all six workshops in each of the cities. After the success of this year's event, we're looking forward to working with Infiniti in 2018.
Many thanks to
Liz Hopkins, Tara Rice and their terrific team at Ardent Learning!
NY State Wine Festival
Festivities included wine tasting (of course!), hands-on cooking classes, food and wine demonstrations, as well as the sale of locally-grown produce and products.
It was our great pleasure to partner with the ever-creative team at Dixon Schwabl.
Each year,
Digital Rochester's GREAT Awards program recognizes technological achievement in the Greater Rochester community by highlighting the organizations and individuals that show leadership and innovation in seven different categories, within the field of technology.
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| Digital Rochester's GREAT Awards - Joseph A. Floreano Rochester Riverside Convention Center |
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Everybody Has a Story. Let Us Visualize Yours!
Cheshire AV recently joined the Northeast Chapter of
EDPA (Experimental Designers and Producers Association), an association that focuses on "
customer experiences and environments for tradeshows, events, corporate environments, museums, retailers, education and entertainment."
Cheshire delivers a dynamic customer experience by combining cutting edge technology, state-of-the-art staging, and a strong creative vision. We are experts at knowing exactly the right technology for your specific need, so your story is shared dynamically. When we partner with you, you're not limited to what we have in inventory (although our stock of equipment is vast!). We focus on what you really need
to fulfill your vision and communicate your message most powerfully.
We recently hosted a client tour in our warehouse, and the video we've included above gives an idea of some of our technical capabilities. In this set up, we used:
 Not only do we have the technology, and access to some of the most amazing staging you'll ever see, we also have the knowledge and imagination to bring your vision to life and to WOW your attendees.
We'll be attending the EDPA trade show in November to make new contacts and to search out the latest technology. Our goal is always to deliver the most dynamic and memorable experience it's possible to create!
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Attracting and Hosting International Attendees
 For many companies, hosting international meetings is essential to their business, and years of experience have made them pros. For others that host the first-time or occasional international, multi-cultural or multi-lingual event, it can feel like diving into deep waters without a life preserver.
The challenges arise, not only in attracting targeted attendees, but also in hosting them in a way that makes them feel welcome and accepted.
At Cheshire, we strive to address our clients' needs, even in those areas we outsource, so we spoke with Doug Dohr, Language Solutions Specialist at JR Language Translation Services, Inc. to get his advice relating to those organizations hosting international meetings or events in the many parts of this country where a significant percent of the population speaks languages other than English.
He first discussed the issue of how to more effectively attract attendees whose native language is not English.
"When you're trying to attract an international clientele, the most important factor is to demonstrate multi-cultural acceptance and show they are welcome at your event," Doug shared.
Key ways to do that include:
- Program Committee - If you work with a committee to program your event, be sure it is representative of the population you anticipate will attend. Enlist committee members' assistance in identifying trends and speakers that would have a broad global appeal
- Promotional Materials - Create conference promotional materials, a conference website page, and a registration page in the organization's native language, but also have key elements, presentations and registration information translated into the other language(s) of the countries from which you expect attendees to come. Have your promotional materials professionally translated. Do not use Google to translate them, or you may not look professional or interested in that international clientele if an error or misuse of a word arises. If you're going to translate the materials, have it done by a professional translation services company. They will select a professional translator who speaks the language natively, has expertise on the theme, and knows the cultural nuances of the target culture.
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Social Media Trends for Meetings in 2017
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Facebook and Twitter topped the charts, and the most common uses for social media were pre-event promotion and onsite engagement. An enormous 96% of respondents said their use had either stayed the same or increased over prior years.
Find out how your business stacks up against respondents!
Photo credits: Pexels.com
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A Planner's Guide to Smart Hotel Contracts
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Every planner knows that the best offensive in meeting planning is a good defensive contract. Meetings & Convention's free download offers insights into some of the most essential clauses you should have in your arsenal, including:
- Force Majeure
- Cancellation
- Liability
- Walking attendees
- Construction / renovations
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2017 Meeting Spend Survey
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It's probably no surprise that over 50% responded that expenses had increased over the prior year, and that 78% expected their budget to increase again in 2018, due to increased costs.
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On August 12 and 13, 
