2018 New Mexico True Governor's Conference 
on Hospitality and Tourism

May 6-8, 2018
Mescalero, NM
! Early Bird Discounts end THIS FRIDAY !




MORE Presenters and Panels announced!
Meet some of the industry professionals who will be sharing knowledge and experience at the 2018 New Mexico True Governor's Conference
Tourism/Product Development
Leveraging what you have for visitors and tour operators - Lessons learned from film/television, science, and brewing


Ivan Weiner
Executive Director
Albuquerque Film & Music Experience

Chris Goblet
Executive Director
New Mexico Wine

Heather Arnold
Owner, Marketing Director
Routes Bicycle Tours & Rentals

Cathy Harper
Marketing & Public Relations Director
New Mexico Museum of Space History

Date: Monday, May 7
Time: 2:00 pm - 3:30 pm

Developing tourism products for tour operators requires a separate strategy than that for visitors. Overlooking this key distinction can result in an ineffective tourism product, and ultimately a lackluster visitor experience. In this session, a panel will explore this distinction by focusing on three of New Mexico's more unique tourism assets: film/television, science, and brewing.
Takeaways:
  • How to build for personalization and capacity to serve both individual visitors and group tours
  • How to market and promote your product to visitors and operators
  • What sort of partnerships can strengthen your product for visitors and groups


Early Bird Discounts end THIS Friday, April 6
Tourism/Product Development
Collaboration, not Appropriation - how to work with tribes for authentic and respectful tourism partnerships


Frizzell Frizzell Jr.
COO
Inn of the Mountain Gods Resort & Casino

Emerson Vallo
Director
Acoma Sky City Cultural Center & Haak'u Museum

Boris Revilla
Food & Beverage Director
Indian Pueblo Cultural Center

Ilona Spruce
Tourism Director
Taos Pueblo

Travis Suazo
Tribal Accounts Manager
PNM

Date: Tuesday, May 8
Time: 3:00 pm - 4:30 pm

New Mexico is home to a diverse and vibrant Tribal community. The Tribal influence on New Mexico culture helps give our state one of the most unique and culturally rich states as a destination. As communities and Tribes continue to explore how the travel and tourism industry can serve as an economic driver, it's important for businesses and DMOs to understand how to work with Tribes to celebrate their culture while showing respect for their history and heritage.
Takeaways:
  • How can communities and tribes work together on creating or expanding events?
  • How can communities and tribes cross-promote one another and establish effective channels of communication?
  • How can we create tangible tourism experiences while respecting the culture and traditions of tribal communities?


Early Bird Discounts end THIS Friday, April 6
Hotel and Tourism Marketing
Small Towns, Big Stories - How to find and feed a great story


Kenneth Riege
General Manager
Comfort Suites Gallup

Florian Herrmann
Founder, CEO
Herrmann Global

Jennifer Lazarz
Tourism and Marketing Manager
City of Gallup

John Clary Davies
Executive Editor
New Mexico Magazine

Rachel Ng
New Mexico Journey Magazine
Editor-in-Chief

Date: Monday, May 7
Time: 2:00 pm - 3:30 pm

The experience of travel is about the story, and there are wonderful stories to be told throughout New Mexico. Join this session to hear some of New Mexico's best untold stories, and what destinations can do to uncover those stories and share them with the world.
Takeaways:
  • What makes a great story
  • How to share great stories with other people
  • How to use great stories to build community and drive tourism


Early Bird Discounts end THIS Friday, April 6

BOOK YOUR HOTEL

Group rate ends 4/5
If you have not already had the chance to book your room at the Inn of the Mountain Gods Resort and Casino for the 2018 New Mexico True Governor's Conference on Hospitality and Tourism, now is your chance! The special group rate of $99 is only available until April 5!


Group Rate ends THIS Thursday, April 5

SPONSOR OR EXHIBIT

Do you do business with the hospitality and tourism industry in New Mexico?

Connect with decision makers and influencers in the New Mexico tourism and lodging industry by sponsoring or exhibiting at the 2018 New Mexico True Governor's Conference on Hospitality and Tourism!

Support the New Mexico Hospitality Association in our vision to become the No. 1 resource for New Mexico's hospitality industry by sponsoring or exhibiting at the 2018 New Mexico True Governor's Conference on Hospitality and Tourism!

Click here to see who attended last year's conference!
Thank you to our Sponsors!

Title Sponsor

Corporate Sponsors

Community Sponsors


Exhibitors
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