Dear NAMIC Diversity Digest Readers,
Happy Valentines Day! Check out the "Love is in the Air" story to see how brands are leveraging diverse romances. Also, as we continue to celebrate Black History Month, NAMIC recognizes efforts to pioneer diversity advances in the communications industry. Between NAMIC's research and programming to the tireless work of our volunteers, diversity is front and center everyday.
NAMIC, WICT Launch Joint Workforce Diversity Survey. NAMIC and WICT announced the launch of a joint survey for the next editions of the NAMIC AIM (Advancement Investment Measurement) and the WICT PAR Initiative (Pay Equity, Advancement Opportunities, and Resources for Work/Life Integration). NAMIC and WICT have engaged Mercer, a human resources consulting firm, to conduct the joint survey. Funded by the Walter Kaitz Foundation, the survey will focus on the current state of ethnic and gender diversity within the cable and communications industry.
Apply by Feb 20 for the Los Angeles NAMIC Leadership Seminar. The Leadership Seminar is a professional development program that creates leaders in organizations where a high premium is placed on Diversity and Inclusion as a strategic business imperative. Alumni of this program report being more effective, empowered and skilled in their companies, so apply today!
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CHAPTER HAPPENINGS
"Our chapters are the foundation to NAMIC's success and I am excited to work with this talented group of officers," said A. Shuanise Washington, president and CEO, NAMIC. "Our regional leadership is responsible for creating local programs and experiences that foster the mission of NAMIC for members and partner companies throughout the nation."
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NAMIC HEROES
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Pictured left to right: Diane Alverio, founder, CTLatinoNews.com and Hugo Balta
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We at NAMIC have heavy hearts upon learning of the death November 27, 2018 of our dear friend,
Pamela M. "Pam" Ford. To learn more and to donate the NAMIC Memorial Fund in her honor
click here.
Were you in the news? Did you receive an award? Let us brag about you! Please send your accomplishments, recognitions, accolades and kudos to susan.waldman@namic.com.
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LATEST DIVERSITY NEWS
The New York Times
A new report has found that in 2018, more women and people of color starred in top movies than in any other year since 2007, when researchers began their study.
The Hollywood Reporter
#GoldOpen, the movement that coordinated theater buyouts and other community-engagement strategies to help propel such Asian-American films as Crazy Rich Asians and Searching to box-office success last summer, is expanding to establish a sustainable system to support such projects on an ongoing basis.
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INDUSTRY NEWS
Variety
The Television Critics Association's winter press tour wrapped Wednesday in Pasadena, Calif. The 16-day junket featured its usual share of dull panels, bizarre questions, and awkward silences. But there were also moments that stood out for the right reasons.
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PROGRAMMING
The Philadelphia Sunday SUN
TV One celebrates Black History Month with a tribute to inspirational Black women and a full schedule of programs that exemplifies this year's theme, "Represent Change."
Multichannel News
Victor Green must have known, for it was his illustrated Green Book that gave African Americans who wanted to travel in pre-civil rights America a sense of power fused with freedom. Smithsonian Channel has documented the book's vast impact with the hour-long documentary The Green Book: Guide to Freedom.
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MULTICULTURAL MARKETING
Digital Media Solutions
The New York Times reports more diverse families are portrayed in commercials as a result of a "modern society." As demographics change and the American public on average becomes more diverse, brands open their marketing to include all members of their audiences.
Black Enterprise
Patrick Coleman is packing a piece of history into the meals served at his soul food restaurant Beans & Cornbread. Throughout Black History Month, the Detroit-based bistro will offer "shoebox lunches" similar to the boxes African Americans used to store food when traveling in the south during the Jim Crow-era.
Mashable
Lyft wants people to learn a thing or two about Black History on this important month so they are giving one free ride to a black history museum, memorial, relevant cultural site, or black-owned businesses in eligible communities.
Adweek
Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population. Speaking to Hispanic audiences is essential to every brand's bottom line, yet according to a six-year ANA analysis, more than half of the top advertisers allocate less than 1 percent of their budget to multicultural.
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JOB BANK
The members-only NAMIC Job Bank provides access to the best employers and most diverse candidates in the communications industry.
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