Gibson
Announces NEW Original, Modern and Custom Shop Collections
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(Nashville, TN, April 29, 2019)
For the past 125 years,
Gibson
has been synonymous with
creating, shaping and owning sound
across generations of artists and multiple genres of music. At the start of the year,
Gibson
emerged as the legitimate leader again with their much-anticipated return to NAMM, the world’s largest music industry show. The ‘new’
Gibson
showed up with compelling and relevant guitars, combined with a
re-energized Brand
and renewed commitment from all of the
Gibson Artists
. The big question was, “When is the launch of the new collection?”
Gibson
is pleased to announce that
today, April 29
th
, the new collection will be launched around the world. With the new
Original, Modern and Custom Collections
,
Gibson
is
setting the stage for the next era of amazing guitars
. By leveraging its iconic past and leaning into the innovative future, this is already considered by many to be the
best collection from Gibson this century
.
“The energy continues to build around our new collections and we are very proud that we could draw on our heritage for the Original collection and build on our innovation for the Modern collection. Not to mention taking our Custom Collection to a whole new level,” says
Cesar Gueikian, Chief Merchant Officer of Gibson
. “In fact, based on the momentum, excitement, and demand, we made the decision to launch the new collection two months earlier than planned, a first for Gibson,” asserts
Cesar
.
Over the past few months
Gibson
has been setting the stage for this ‘comeback’ moment. With Artists, Dealers and Fans fully engaged on the journey, there is widespread endorsement for the way
Gibson
is approaching the next era of shaping sound for past, present and future generations.
“Our vision of becoming the most loved, the most played, and the most relevant Guitar brand, again, is becoming a reality,” adds
James ‘JC’ Curleigh, President and CEO of Gibson
.
Gibson Original Collection
:
“The
Golden Era returns
with the new
Gibson Original Collection,”
says
Cesar Gueikian
. “With this classic line we are paying tribute to our iconic past, bringing back the guitars which shaped the sounds across all generations and genres of music.” The
Gibson Original Collection
brings classic design, innovation and authenticity back into the hands of
Gibson
fans. The
Gibson
Original Collection
includes the
Les Paul Standard 50’s
,
Les Paul Standard 60’s
,
Les Paul Special
in
TV Yellow, Les Paul Junior
in
Tobacco Burst,
the
SG 61 Standard
with
factory stop-tail, Maestro
and
Sideways vibrolas, SG Special
and
Junior,
the
classic ES-335 Figured
and
DOT, Firebird, Flying V
and
Explorer
, as well as, the
J-45, Hummingbird
and
J-200
.
Gibson Original Collection
(photos for media use):
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Gibson Modern Collection
:
The new
Gibson Modern Collection
builds on
Gibson’s
solid legacy of coveted innovation by introducing modern features that will shape the sounds for future generations of musicians. “The
Modern Collection
reflects a new era of innovation, something
Orville Gibson
started in 1894 and Ted McCarty fueled in the 50’s and 60’s. It incorporates many contemporary updates that players have embraced, such as lighter-weight bodies, push-pull systems to switch between the
Burst Bucker
and
P90 sounds
, innovative slim-taper necks with asymmetrical profiles, shaved heels for effortless access to the highest frets as well as maximum sustain and stability,” explains
Cesar Gueikian
. The
Gibson Modern Collection
includes the
Les Paul
and
SG Modern, Les Paul Studio
and
Tribute
models, the new
ES-235
and
modern versions
of the
ES-335, Flying V
and
Explorer B-2
, and
modern
Hummingbird, J-45
and
J-15
, as well as the
Parlor acoustic
models.
Gibson Modern Collection
(photos for media use):
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Gibson Custom Shop Original Collection
:
“The
Gibson Custom Shop
is the
pinnacle of craftsmanship, quality and sound excellence
. Each instrument celebrates Gibson’s legacy through
accuracy, authenticity
and
attention to detail
,” says
Cesar Gueikian
. “This year we celebrate the 60
th
anniversary of the
1959 Les Paul Standard
, the holy grail, with our most historically accurate recreation of the most iconic guitar in history.”
Gibson Custom Shop Collection
(photos for media use):
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With
Gibson’s
new
Original
,
Modern and Custom Collections
,
Gibson
has ignited its new chapter as the guitar of choice for artists in
rock
,
pop
,
country
,
blues
,
folk
,
jazz
, and beyond.
For more information on
Gibson
, visit:
About Gibson:
Gibson Brands
, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in
Nashville, TN
,
Gibson Brands
has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The
Gibson Brands
portfolio includes
Gibson
, the
number one guitar brand
, as well as many of the most beloved and recognizable music brands, including
Epiphone, Kramer, Steinberger
and
Gibson Pro Audio division brands Cerwin Vega, KRK Systems
and
Stanton
.
Gibson Brands
is dedicated to
quality, innovation and sound excellence
so that music lovers for generations to come will continue to experience music shaped by
Gibson Brands
. Learn more at
http://www.gibson.com
and follow us on
Twitter
,
Facebook
and
Instagram
.
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For press enquiries, interviews and reviews regarding
Gibson
, contact:
Libby Coffey
PRIME PR GROUP, INC.
O: + 1 626-676-4993
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