Diversity in and around communications
By Kerri Loudoun, IABC London Director of Professional Development
If you were born and raised in Canada, I suspect many will believe our country has ensured diversity is woven throughout our society. From the acceptance of cultural customs around dress in the workplace, to human rights laws protecting those to be free from persecution based on the colour of their skin/sexual orientation/religious beliefs, on the surface diversity is evident . But how deep does the concept of diversity go within organizations and the communications they create for internal and external audiences?
The importance for brands to show ethnic diversity in their advertising campaigns isn’t new in North America, but even in the 21st century, we still see big organizations like H&M struggle with this concept and its execution. Their “coolest monkey in the jungle” hoodie debacle brought the clothing retailer a lot of bad press to say the least, and some brands can struggle to bounce back from those types of errs in judgement.
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