Over 50 percent of consumer purchases are driven by a person's emotions. This is particularly true when a shopper is wavering between two brands offering the same product. In his book "The Brand Gap," Marty Neumeier writes, "A retail package is the last and best chance to make a sale." If your product's packaging is successful at reaching consumers on an emotional level, it may increase the likelihood you'll be able to capitalize on your last and best chance to make a sale.

Inc. notes that approximately 95 percent of new products  fail every year. With about one-third of product decisions  based on packaging alone, you can improve the odds your products will experience commercial success by packaging them in eye-catching ways. Drupa says a product generally has around seven seconds to impress a consumer  in a positive way. With the right packaging materials and design, your products will draw shoppers to them and enable consumers to make their buying choices faster and easier.