Greetings!
This is Robin Taney, the
Get R.E.A.L Girl from
Studio 4 PR
. Happy
New Year!
I hope your holidays were fabulous and filled with fun, family and great food. The diet begins today!
Today is
Tuesday
, which means it's time for this week's R.E.A.L tip on
Social Media
.
How to Optimize Your Content on Social Media
Content is King
Information is a hot commodity. Consumers can't get enough of it. They are drawn to it like a thirsty person is to water. Why is this? Because they want to know what they don't know.
Information is everywhere, written by all kinds of people, some of them experts, some who call themselves experts, and some who wish they were experts. Competition is fierce, so how do you get people to pay attention to your content?
Here are 6 ways:
Ask a question
-- Post a question on social media and use the answers in a blog post. Say you write "Business owners share their biggest fears". When you post it, tag the people you quoted so it shows up in their newsfeeds. Make it easy for them to share your post with their networks.
Conduct a poll
-- Share the results in a blog post using an infographic instead of text.
Picktochart
,
Vizualize,
and
Easel.ly
are just a few of the free ways to transform complex information into really cool graphics that get shared.
Use a signature block
-- Create one with
WiseStamp
and you can add a link to your last blog post, latest tweet or pin as well as your logo. It's a way to reach out to people every time you hit the "send" button.
Create a Gravatar
-- This is a globally recognized avatar, which follows you from site to site, so when you comment on another blog, it gives people an easy way to connect with you.
Post in groups
--There is a common misconception that if you post something to your wall, it will reach the most people. Wrong! Instead post it to your groups in Facebook and LinkedIn (where relevant). Although there may be thousands in the group, there's a commonality that provides for greater intimacy and connection. Chances are you've already engaged in group discussions and the people know you.
Participate in #FanParties
-- Here's how it works: you post a link to your Facebook page and like the other pages. You don't have to like every single one, but the more you like, the more that will like you back. When someone likes your page, it's nice to send them a message thanking them and either ask a question or make a comment about something on their page.
Please email me with comments or questions. I would love to know how my content is helping you to
Get R.E.A.L
(realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future Get R.E.A.L Tips. I am here to serve YOU.
