Greetings!

This is Robin Taney, the Get R.E.A.L Girl from Studio 4 PR. I hope you're having a fabulous day!

Today is Monday, which means it's time for the first R.E.A.L tip on PR for 2019.

The Art of the Elevator Pitch

An elevator pitch (or speech) is a way for you to share your expertise with people quickly and effectively. It's called an elevator pitch because you should be able to recite it during a short elevator ride.

Do you have one?

If you don't, you should. You never know when you're going to meet someone who needs what you offer.

Every good elevator pitch should include:

  • Who you are
  • What you do
  • Your target market
  • How you're different from your competition
  • Call to action

Aim for 30 seconds and 75 words

How to write one

Use this template to help you


Have you ever [SITUATION AUDIENCE CAN RELATE TO]?

[WAIT FOR RESPONSE]

[COMPANY NAME] offers [PRODUCT] for [TARGET MARKET] such as yourself to [BENEFIT].

Unlike [KNOWN ALTERNATIVE/COMPETITION], [YOUR PRODUCT] is [KEY DIFFERENTIATOR].

[CALL TO ACTION].


Example

Have you ever felt invisible to your ideal client?

Yes

Studio 4 PR's Get R.E.A.L in 90 Days: The Ultimate PR Bootcamp helps entrepreneurs get noticed-- by the media and by their ideal client.

Unlike our competitors, Get R.E.A.L in 90 Days: The Ultimate PR Bootcamp supports you as you create your PR plan, pitch the media, score your first interview and more.

Subscribe to our email list for more information.

That's it! Make sure you practice, practice, practice it until it sounds completely natural.

I'd love to see what you come up with. Email me!


Last chance to enter to win an Amazon giftcard

All you have to do is answer seven quick questions about what you want in 2019.

But, hurry! I'm drawing the winner Tuesday, January 15 (tomorrow)
P.S. Did you get your email marketing infographic for January? If not, click here and I'll make sure you get a new one every month with fun ideas for reaching out to your customers via email.
Do you have a PR question? . Reply to this email with  Ask Me Anything  in the subject line and I'll answer it during a Friday Q&A

Thank you for sharing this space with me,

Robin
The Get R.E.A.L Girl
XOXO
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