OC Fair & Event Center has begun to evaluate its family of brands to determine current value in the marketplace and whether or not changes are warranted. Public comments are being sought during this process - community input is important as the fairgrounds looks toward the future.
As a member of OC Fairgrounds equestrian center community, you are invited to attend a property partner brand assessment workshop
- Monday, Jan. 28, 6-7 p.m.
- OC Fair & Event Center administration building, 88 Fair Drive, Costa Mesa
The advertising firm IMW of Costa Mesa has been contracted to perform the brand assessment and to offer recommendations. They began with meetings with staff groups and a workshop with the board of directors. Two meetings for the general public have also been scheduled for Jan. 29 and 30.
Those who are unable to attend will have the opportunity to participate by completing an online survey that will be posted on www.ocfair.com following the workshops. Please check the website and follow @ocfair on social media for the latest updates.
A little about brands ...
Brands are not just logos. A brand is more than what a product does or what it might communicate. Brands are the total perception of the entity's “persona” in the marketplace, including an implied promise to customers that the facility and service will consistently meet their expectations. Brands evoke emotions. They delight us and make us feel that they are familiar and reliable. Branding differentiates a product from its competitors and creates added value for partners.
