Facts: Due to age discrimination in the entertainment industry, the Screen Actors Guild (“SAG”) sponsored Assembly Bill 1687 (“the Bill”) which restricts certain websites from publishing the birth dates and ages of entertainment industry professionals. The Bill specifically targeted subscription-based services such as IMDb.com Inc. (“IMDb”) by requiring them to remove subscriber’s date of birth and age upon any subscriber’s request. Following its ratification into law in California, IMDb filed a complaint alleging the Bill violated the company’s First Amendment right and the Commerce Clause of the Constitution. 
 
Holding: The Court granted IMDb’s motion for summary judgement on its First Amendment complaint finding the state failed to show the Bill was necessary.
 
Rule: A statute must: (1) further a compelling government interest and (2) be narrowly tailored towards that interest. Additionally, if a less restrictive alternative would serve that Government interest, the government must use that method. United States v. Playboy Entm't Grp., 529 U.S. 803, 813, 120 S. Ct. 1878, 1886 (2000).
 
Reasoning: The State did not demonstrate how less restrictive means combatting age discrimination in the entertainment industry were less effective than the Statute and the Statute targeted subscription-based websites such as IMDb, while leaving other means of age discrimination unregulated. Thus, the Court found the Bill was not narrowly tailored and was unconstitutional.