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A Weekly Letter With Tips and Ideas to Improve How Your Life and Business Work - and Other Interesting Things that Catch my Eye!
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January 6, 2018 - Issue 18-01
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Good afternoon. I hope 2018 is off to a good start for you.
In a recent conversation, my friend complimented me on my ability to remember people's names.
Interestingly, despite the common observation that it gets harder to remember names as one ages, I find that I have actually improved my name-remembering muscle over the last few decades.
This week's discussion will examine the importance of that relationship-building tool, and explore some ways of improving that muscle for you.
Read on...and enjoy!
John Stevens at Unity Copywriting
Marketing Support for the Business Coaching Industry
Office and cell phone: 814-590-3854 or 603-835-3215
In Argentina: +54(country code) 9 3868 459586
Skype: johnbstevens1943
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If you're a Business Coach, read below how Unity Copywriting can help you stay top-of-mind with your clients and prospects.
Put my experience and knowledge of leadership, teamwork and business coaching topics to work for you.
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Please Help me Spread my Message Where It's Welcome
Please remember to pass this letter along to anyone you think will enjoy and benefit from it, and/or might like to receive my messages every week. Just click the "" link at the bottom of this one, or here. If this message was forwarded to you, and you'd like to join us regularly, please click on the "SIGN UP FOR EMAILS" link below or here. You'll be automatically added to my mailing list, and I guarantee that will not generate promotions from anyone else. Your privacy is of the utmost importance to me.
If you'd rather not receive these messages any more, you're welcome to click the "UNSUBSCRIBE" link here or at the foot of this message. I'll miss you, but I'd rather send these ideas to those who find benefit in them.
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People Love to Hear Their Names!
Think about it. Whenever you hear your name mentioned in a conversation, even if you're engrossed in another conversation or activity, don't your ears perk up? Mine certainly do.
That tendency highlights the importance of remembering someone's name after you're introduced to them. Whenever you see someone in a second or third encounter, have you noticed how their eyes light up if you use their name when you speak to them? Remembering and using a person's name says "You're important to me". This is doubly true if the person whose name you're speaking considers you to be of a somehow higher stature than he or she is. For example, you might be at a higher level in the same company, a user of a service the person provides (e. g., a customer in a restaurant where he or she is a server), or perhaps just older.
So it's Important - How to DO it?
Kristi Hedges has some advice on ways to remember names in this article. While I like many of her suggestions, I find some of the techniques she suggests to be a bit cumbersome to use, especially if I'm introduced to several people in quick succession. Of course, different mental techniques work for different people. Her suggestions that I reject may work fine for you! For me, the last idea she mentions is by far the most important - decide to remember names. It's worked for me! Making the mental determination and commitment to do something takes one well along toward the accomplishment of that thing.
Having made the decision, I find the most effective technique for me is to speak the new name immediately ("Nice to meet you, Susan"). Then, when there's a lull in the conversation, I review in my mind the names of the people I've just met. If there's someone whose name I forget, now is the time to ask. It's much less embarrassing to ask right after a series of introductions than the next day or the next week.
Also, I like the idea of putting names into an electronic memory as soon as I can. If there's a legitimate reason to ask for an email address or phone number, that's a great way to accomplish this. Another of Kristi's techniques I like is asking your new acquaintance to spell his or her name. And there's no shame in immediately writing that down in a notebook or on your electronic device.
So, if relationships are important to you, and it can be argued, as I often do, that relationships are what your life is all about, decide now to learn to remember names. It will advance your relationship-building ability immensely. Once you've made the decision, look over the rest of Kristi's article and some of the many links she provides. I think you'll find lots of good suggestions for how to improve your ability to do that.
Good luck with this!
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Do More of What
You Love Doing -
and What
You Get PAID For!
Do you coach or advise business leaders on ways to improve their businesses? If so, when you're face to face, or on the phone, with your clients, that's the work you signed up for, that you love...AND that you get paid for.
Writing effective promotional, or even just conversational, material to attract new business takes hard, focused work. It's also very important in staying top-of-mind with your prospects and clients. If you're doing that writing yourself, it diverts your time and attention from the clients you're already helping. Your coaching work, also very absorbing, distracts you from your promotional writing. That likely makes your business-building less effective. I can focus on that writing while you put your time and effort toward your most important work.
Call Unity Copywriting today and learn how I can eliminate this distraction for you, and help you stay in touch with your important sources of business. Let me write a regular e-newsletter for you (similar to the one you're reading - these are my specialty) or other pieces to help you build and nurture relationships with your prospects and clients. I'll go to great lengths (not necessary the length of the message, unless you want it that way!) to describe how you serve your clients, and how prospective clients can benefit from working with you.
Note: If you'd like to experience the benefits of my writing in a low-cost sample, call me to discuss rewriting and enhancing your LinkedIn presence. Depending on the complexity of your LinkedIn pages, I can usually do this for a few hundred dollars.
For many people, this doubles or triples their LinkedIn recognition.
Put My Experience to Work for You...
For several recent years I was a business coach, and before that I worked in various operations management roles during a long and varied career. So I've been practicing and studying leadership and teamwork for over 45 years. With this background, I'm uniquely qualified to explain the benefits you offer to your clients and prospects. I love writing about this work and I'd love to talk with you about how we can work together to promote your business most effectively. Please let me hear from you!
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Do you remember names? How
do you do it
? For lots of people it's a major hurdle. Please tell me if any of
Kristi's suggestions
, or mine, help...or if they don't.
Would you like to discuss something else? Bring it on! Let's talk about whatever's on your mind.
Do the ideas in any of my messages contribute to making your life and business more enjoyable and effective...or, do you have some reservations about them? I very much look forward to hearing your comments and learning from them. Call me or email me. I promise I'll respond.
If you email or text me about your questions or comments, please give me a phone number or a Skype address. Or you could send me a Skype contact request (see my Skype address below) and mention that you read my newsletter. It's really important to mention this - with all the spammers, phishermen, etc. out there, I'm quite selective about my connections on networking services. If your name is unfamiliar to me, I'll consider your contact request when you tell me the reason you want to connect with me, and...
Conversations are often necessary to discuss complex ideas. Conversations occur only in real-time, two(or more)-way exchanges; hence my request for your call or the information I need to call you. That way we can have a real conversation about your thoughts. Email and other forms of one-way communication are data transfers, and are very useful for many types of communication. However, they are extremely limited in their ability to convey the ideas, emotions, and inflections that characterize conversations. It's estimated that plain words, which are the total content of an email, convey only about seven percent of the total import of a message. Sure, you can add emoticons, which help marginally, so maybe the percentage becomes 10 or 12 - still very limited. So please call me or tell me how to call you.
Here are all the ways you can reach me.
Help me Spread my Message Where It's Welcome...
If you know someone you think will find value in the ideas I discuss each week, I encourage you to forward this to them, using the "
" link here or at the end of this message. If this was forwarded to you, and you'd like to hear more, please click the "
SIGN UP FOR EMAILS
" link below, or here. You'll be automatically added to my mailing list, which I
never
sell, rent, or even add a name to without permission.
Your privacy is enormously important to me.
On the other hand, if you'd rather stop receiving these messages, simply click the "
UNSUBSCRIBE" link here or at the bottom of this message. I'll promptly remove you from the list...and I promise you won't hurt my feelings. It's my desire to send these ideas only to people who find them valuable.
Join me here again next week for more unique ideas on life and business...and
thanks for reading this week's message.
Have a wonderful weekend
, and contact me
to discuss how we can cooperate to add value to what
you
do. Our investigation as to how we can mutually benefit from working together is totally on me - no obligation or cost will arise from that conversation. You won't pay me a dime until you hire me to write something for you.
Be well, my friends. Happy New Year!
John Stevens
Unity Copywriting
Marketing Support for the Business Coaching Industry
Office and cell phone: 814-590-3854 or 603-835-3215
In Argentina: +54(country code) 9 3868 459586
Skype: johnbstevens1943
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About John
Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective.
As I transition to life in the Argentine outback, my focus will shift to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.
Contact Info
John B. Stevens, Freelance Copywriter
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